Wheat Protein Market 2024 Trend, Marketing Channels and Investment Feasibility
The global wheat protein market size is expected to reach USD 9.28 billion by 2030, expanding at a CAGR of 4.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing consumer preference for meat-free diets globally, and increasing product applications in various end-use industries, are the major factors driving the market growth. Furthermore, increasing cases of lactose intolerance have increased the demand for whey protein.
The demand for food products that promote better health, particularly those that are low in fat and cholesterol, high in protein, and useful for weight management, has increased owing to rising consumers' health awareness. The number of food products that contain plant-based protein has consequently increased significantly over the past few years. Furthermore, the increasing popularity of trends such as all-natural and clean-label products is anticipated to boost demand for wheat protein.
Wheat protein is widely used in the food and beverage industry, mainly in nutritional supplements, sports foods, dairy products, confectioneries, and baked goods, among other applications. Two insoluble protein groups that can be found in wheat protein are glutenin and gliadin. It is used in the manufacturing of noodles and bread as wheat protein permits a high level of dough strength by creating an elastic texture. The use of these products in the food and cosmetic industries is expected to increase due to changing consumer perceptions of wheat proteins and FDA approval for use in food products during the estimated period.
The small intestine is damaged by gluten intolerance or celiac disease, an autoimmune condition that prevents the body from absorbing nutrients from food. This harm is primarily a response to eating foods containing gluten, a form of wheat protein also found in barley, oats, and rye. However, some people may still feel uncomfortable in their stomachs even though they do not suffer from Celiac disease. This factor might limit market expansion in the coming years.
Gather more insights about the market drivers, restrains and growth of the Global Wheat Protein market
Wheat Protein Market Segments Highlights:
- Wheat gluten accounted for a share of over 45% of the global revenues in 2023. Wheat gluten has a wide range of functionalities, including texturing, viscoelasticity, foaming, binding, and emulsification which leads to its widespread use in bakery products.
- The dry wheat protein market is experiencing growth driven by several factors. A rising awareness of plant-based diets and a demand for alternative protein sources contribute to the increased popularity of dry wheat protein.
- Wheat protein is made up of protein ingredients extracted from wheat using various methods. The global wheat protein market is segmented into three concentrations: 75% protein, 80% protein, and 95% protein.
- Bakery and confectionery accounted for a share of around 40% of the global revenues in 2023. The demand for wheat protein in bakery applications is being driven by factors like increased moisture content, improved water absorption, and softness of the finished product.
- North America held a share of over 33% of the global market in 2023. This region's market share can be attributed to several factors, including growing consumer awareness of the health benefits of wheat protein, and the well-established food processing industry.
Browse through Grand View Research's Nutraceuticals & Functional Foods Industry Research Reports.
- The global bakery products market size was valued at USD 495.6 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2030.
- The global dairy products market size was valued at USD 481.08 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% from 2020 to 2027.
Segments Covered in the Report
Grand View Research has segmented the global wheat protein market report on the basis of product, application, concentration, form, and region:
Wheat Protein Product Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Wheat Gluten
- Wheat Protein Isolate
- Textured Wheat Protein
- Hydrolyzed Wheat Protein
- Others
Wheat Protein Concentration Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- 75% concentration
- 80% concentration
- 95% concentration
Wheat Protein Form Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Dry
- Liquid
Wheat Protein Application Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- Bakery & Confectionery
- Animal Feed
- Dairy
- Personal Care
- Sports & Nutrition
Wheat Protein Regional Outlook (Volume, Kilotons; Revenue, USD Million; 2018 - 2030)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Russia
- Ukraine
- Poland
- France
- Benelux
- Asia Pacific
- China
- India
- Japan
- Australia
- Central & South America
- Brazil
- Argentina
- Middle East & Africa
- Turkey
- Egypt
Order a free sample PDF of the Wheat Protein Market Intelligence Study, published by Grand View Research.
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