Comme des Garcons, meaning "like boys" in French, is a renowned Japanese fashion brand founded by Rei Kawakubo. Groundbreaking designs, unconventional collaborations, and outright approaches to fashion from its founding days in 1969 have benchmarked it as a leader in many respects. Hence, Comme des Garçons manages a cult status the world over and follows its fashion fans and trendsetters, who are very loyal.