India Athleisure Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.70% (2024-2032)

The India athleisure market is growing rapidly, driven by rising health consciousness, fitness trends, and fashion-forward consumers. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 5.70% from 2024 to 2032.

India Athleisure Market Trends and Drivers:

The growing awareness of health, fitness, and overall well-being among consumers is driving the expansion of the India athleisure market. As more individuals adopt active lifestyles, the demand for versatile clothing that seamlessly blends functionality and style is on the rise.

The influence of social media and fitness influencers promoting athleisure as both workout and casual wear has significantly fueled this trend. Additionally, the shift towards comfortable, everyday apparel, especially due to remote working, has increased the appeal of athleisure. Consumers are now looking for clothing that transitions effortlessly from exercise routines to casual outings, making athleisure a favored choice.

Technological advancements in fabrics, such as moisture-wicking materials, stretchable fabrics, and antimicrobial properties, are further propelling market growth. Leading brands are investing in research and development to create sustainable, eco-friendly fabrics in response to the rising demand for environmentally conscious products. The convenience of e-commerce platforms has also expanded the market's reach, allowing consumers access to a diverse range of athleisure options.

Moreover, the entry of international brands into the Indian market and collaborations with celebrities and influencers are significantly enhancing the popularity of athleisure. As fitness awareness continues to rise and fashion trends evolve, the India athleisure market is poised for robust growth in the coming years.

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India Athleisure Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

  • Mass Athleisure
  • Premium Athleisure

Breakup by Product:

  • Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
  • Shirts
  • Leggings
  • Shorts
  • Others

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Men
  • Women
  • Children

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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