The History of Tencent Video
Let us review the history of the development of domestic video platforms. Before 2013, the entire industry was still in a state of chaos, and many participants were involved. There are also many video sites on the market, such as Youku, Tudou, iQiyi, Tencent Video, Ku6 and Baofeng Yingyin. At that time, the competition was still very extensive. The price of WeTV VIP Account is also favorable. Tencent Video, established in 2011, is just a rising star in the industry, and its main purpose is to survive within the company.
2013 was a turning point. This year, the Ministry of Industry and Information Technology officially issued a 4G license, announcing that my country's communications industry has entered the 4G era, which was also a huge wave for the video industry at that time. At this time, what every family is doing is adapting to mobile devices and gaining more users for their mobile terminals. It was during the period from 2013 to 2014 that Tencent Video, which adhered to its mobile strategy, ushered in rapid user growth.
In addition to working hard to develop technology, products and operations, for every company, the most important thing at this stage is to keep up with the pace of content. At that time, the first broadcast channel for many TV series content was the TV station, and the video platform basically broadcast and follow the TV station's programs at the same time. Anyone who wins a good TV series can broadcast to the PC. In the competition of the mobile transition phase, another bargaining chip.
In fact, it was from this time that the smell of gunpowder exuded in the content competition.
By 2015, after the baptism of the 4G wave, Youku, iQiyi and Tencent Video have been successfully promoted to the top echelons of the industry, and a large-scale arms race around content has also begun, and they will become competitors on video platforms. The next few years. Theme of. These three platforms are supported by large manufacturers, and the most important thing is funding. It is difficult for them to buy copyrights. The most direct result is the skyrocketing price of copyright. There used to be an episode like "Love in the Ruyi Palace" that sold 15 million copies (87 episodes in total) for such sky-high copyrights.
However, in the domestic market where users are particularly sensitive to the prices of Internet products, price increases will obviously arouse users' disgust. In some media polls about the price increase of Tencent Video members "will they buy video members again", the vast majority of people chose "no". The reasons they gave were mainly focused on spending more money but not being able to buy better services, the quality of the platform content could not keep up, the quality of the pictures could not be guaranteed, and so on. Now the more choice of people is to buy WeTV VIP Top Up service on other reliable platforms.
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