Food Colors Market Drivers: Impact of Health Trends on Colorant Preferences
The global food colors market size was valued at USD 3.13 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030. One of the key drivers is the increasing importance of visual appeal in the food industry. Food colors are used to make food and beverages more attractive to consumers. The vibrant and visually appealing food products tend to have a higher perceived value and are more likely to be purchased.
Over the past few years, the governments of Spain and Germany have launched and successfully implemented numerous campaigns to promote healthier lifestyles by introducing innovative health products to reduce obesity, cholesterol, and diabetes. This trend is expected to play a crucial role in the promotion of natural food colors in consumables.
The market is expected to exhibit a low threat of new entrants on account of extensive portfolio offered and distribution network operated by existing players, which results in a high entry barrier for the new entrants. Besides, the high switching cost for the buyers makes it difficult for new players to gain a significant market share, thereby lowering the threat of new entrants.
Gather more insights about the market drivers, restrains and growth of the Global Food Colors Market
Detailed Segmentation:
Type Insights
The natural food colors market accounted for a revenue share of around 43% in 2023. The primary driver is the growing consumer preference for natural and clean-label products. Consumers are increasingly seeking out food products that are free from synthetic additives and artificial colors, as they are perceived as healthier and more wholesome. This shift in consumer behavior has prompted food manufacturers to reformulate their products using natural food colors derived from plant, fruit, and vegetable sources.
Form Insights
Powdered food colors accounted for a revenue share of 51.7% in 2023. The powder form offers convenience and ease of use. It can be easily stored, measured, and mixed into various food products, making it a versatile choice for both industrial and home cooking applications. Powdered food colors also tend to have a longer shelf life compared to liquid or gel forms, providing better stability, and reducing the risk of spoilage.
Source Insights
Food colors sourced from plants, animals, and insects accounted for a revenue share of 59.7% in 2023. This is attributed to growing consumer demand for natural and clean label products, concerns over synthetic color additives, the emphasis on sustainability, and cultural preferences for botanical ingredients. These factors are shaping the industry and encouraging manufacturers to explore and incorporate food color formulations from natural sources.
Application Insights
Bakery and confectionery applications accounted for the largest revenue share among food applications in the market in 2023. The growth in bakery and confectionery products demand is driving the food colors market. Bakery and confectionery products, such as cakes, pastries, cookies, candies, and chocolates, are an integral part of many people's diets and indulgence choices. These products often rely heavily on vibrant and appealing colors to enhance their visual appeal and attract consumers.
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Regional Insights
The food colors market in Europe accounted for a share of around 32% of the global revenues in 2023. Robust bakery and confectionary industry in Europe coupled with growing consumer demand for visually appealing food options and cuisines is expected to have a positive impact on the Europe food colorings market growth over the forecast period. Also, stringent regulations concerning the use of artificial food colors are expected to strengthen the natural food colors market in Europe.
Key Companies & Market Share Insights
The industry players focus on research and development of new products to improve characteristics such as thermal and pH stability of food colors. Rising consumer concerns regarding the use of synthetic colors in the edible products have prompted manufacturers to look for alternatives. For example, Nestle announced the rejection of synthetic colors in any of their products. This move by the manufacturers is expected to have a greater impact on the market which is anticipated to reduce the consumption of synthetic food colors.
Key Food Colors Companies:
The following are the leading companies in the food colors market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these food colors companies are analyzed to map the supply network.
- BASF
- Cargill
- Oterra
- Danisco
- DD Williamson
- DSM
- GNT Group
- Lycored Ltd.
- Naturex
- SAN-EI GEN F.F.I. INC
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