The global bra market size was USD 28.55 Billion in 2021 and is expected to register a revenue CAGR of 5.8% over the forecast period, according to a latest report by Reports and Data. Revenue growth of the market is expected to be driven by rising consciousness about breast health and management and increasing demand to look best in every outfit.

For any woman, a bra is a must-have item of personal clothing as it evenly distributes the weight of the breast and prevents sagging. It also assists women in maintaining good posture, prevents back discomfort and spinal issues, and stops sweaty underarms by making women feel completely at ease and allowing them to engage in physical activities without any qualms. Customers are customizing bras to acquire the ideal fit, with cuts and straps to match it with their dress. Bra manufacturing is undergoing a number of technological developments and advancements to make them more comfortable and offer a comprehensive answer to numerous issues. Work commitment to increased disposable income, improved living conditions, and a willingness to spend money on personal grooming to look good in every outfit are driving revenue growth of the market. A bra gives breasts proper shape and visibility ultimately helping women feel more confident. Availability of bras in a wide range of sizes, colors, patterns, designs, and textures provides customers with various options to pick from which is contributing to revenue growth of the market.

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Market Dynamics:

The global Bra market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.

Competitive Landscape:

The research report offers details about leading companies in the global Bra market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

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Major Companies:

·      Jockey,

·      Calida Group,

·      Berkshire Hathaway Inc.,

·      Triumph,

·      Chantelle,

·      Hanesbrands Inc.,

·      PVH Corp.,

·      Victoria’s Secret,

·      Thirdlove,

·      Cosabella.

Market Segmentation:

The report also sheds light on the market segmentation based on type, application and region:

By Type Outlook 

• Sports Bra
• T-shirt Bra
• Padded Bra
• Non-Padded Bra
• Wired Bra
• Non-Wired Bra
• Full Coverage Bra
• Others

By Material Outlook 

• Cotton
• Satin
• Chiffon
• Silk
• Polyester
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Online
• Others

 Bra Market Segmentation based on Regions:

North America

o   U.S.

o   Canada

o   Mexico

·      Europe

o   Germany

o   U.K.

o   France

o   Italy

o   Spain

o   Benelux

o   Rest of Europe

·      Asia Pacific

o   China

o   India

o   Japan

o   South Korea

o   Rest of Asia Pacific

·      Latin America

o   Brazil

o   Rest of Latin America

·      Middle East & Africa

o   Saudi Arabia

o   UAE

o   South Africa

o   Rest of Middle East & Africa

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