The COVID-19 pandemic has brought forth a surge in health-conscious behaviors among consumers, extending beyond immunity to encompass overall well-being, including hair health. Post-recovery from the virus, individuals are increasingly experiencing hair thinning and seeking solutions to address this concern. This article delves into the dynamics driving the hair supplements market, highlighting the role of increased health awareness and demand for supplements post-COVID-19.
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Key Players and Market Developments
Key players of Hair Supplements Market are Amway, GNC Holdings Inc., OUAI HAIRCARE, InVite Health, Nutraceutical Wellness Inc, Codeage LLC, HUM Nutrition, Source Naturals, Inc, Vital Proteins LLC, The Bountyful Co, Viva Naturals, NutraChamps, PHILIP KINGSLEY PRODUCTS LTD, KLAIRE LABS, Hair La Vie, Life Extension, New Nordic Healthbrands AB, Nutrawise Health & Beauty Corporation, Country Life, LLC, Brock Beauty Inc.
The Impact of COVID-19 on Hair Health:
As individuals recuperate from COVID-19, many are grappling with excessive hair fall, emerging as a significant health concern. Recognizing this trend, companies in the hair supplements market are seizing the opportunity to cater to the rising demand for hair vitamins and supplements. With an emphasis on maintaining optimal health and well-being, consumers are turning to supplements rich in vitamins B12, D3, and C to combat hair fall and promote hair growth.
Regional Growth Opportunities:
Regions such as India are witnessing a proliferation of Ayurveda brands entering the competition, aiming to cater to the burgeoning demand for hair supplements among millennials and Gen Y populations. Additionally, countries like the U.S., Indonesia, and Malaysia are capitalizing on the growing awareness of hair health post-COVID-19 recovery, driving market expansion through strategic initiatives and increased availability of supplements.
Navigating Potential Side Effects:
While biotin supplements are widely promoted for stimulating hair growth, concerns regarding possible side effects such as digestive upset and skin rashes persist. To mitigate these risks, companies are advocating for doctor consultations and emphasizing the importance of a healthy diet in promoting hair growth. Health-conscious consumers are seeking guidance from dieticians for recommendations on gluten-free, hypoallergenic biotin supplements to ensure safety and efficacy.
Innovations in Hair Supplement Formulations:
Popular forms of hair supplements, with manufacturers focusing on developing formulations enriched with essential nutrients like zinc, iron, and vitamins A, C, D, and B-complex. These supplements aim to prevent follicle shrinking and control hair fall through the incorporation of DHT blockers and omega-3 fatty acids. Moreover, Vitamin A, C, and E are gaining traction for their ability to nourish hair tissues and promote healthy hair growth.
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