The anti aging products market includes cosmetic products aimed at reducing signs of aging such as wrinkles, age spots, and fine lines. These products contain active ingredients such as retinol, hyaluronic acid, vitamin C, and peptides that work to boost collagen production and brighten complexion. The anti aging cream segment dominates the market owing to wide use of daily moisturizers. Moreover, eye creams are gaining traction among consumers looking to treat dark circles and crow's feet. Popular anti aging products brands offer drugstore as well as luxury options based on consumer budgets.

The Global Anti Aging Products Market is estimated to be valued at US$ 21.36 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period from 2023 to 2030.

Key Takeaways

Key players operating in the anti aging products market are Unilever, Revlon, Beiersdorf, Photomedex Inc., Estee Lauder, Johnson and Johnson, Orlaneand L’Oreal, Avon Products, Coty, Lotus Herbals, Rachel K Cosmetics, and Clarins. These companies leverage extensive R&D capabilities and marketing strategies to strengthen their product portfolios and market presence.

Growing health consciousness among consumers coupled with rising disposable incomes have amplified demand for anti aging skincare and cosmetic products in recent years. The proliferation of online beauty blogs and social media influencers promoting anti aging ingredients is further driving the market.

The market is witnessing steady global expansion owing to increasing awareness about photoaging caused by pollution, UV rays and other environmental factors. Moreover, growing geriatric population susceptible to age-related skin issues in regions such as North America, Europe and Asia Pacific are expected to present numerous growth opportunities for anti aging brands over the coming years.

Market key trends

One of the key trends gaining traction in the anti aging products market is the rising popularity of organic and natural ingredients. Consumers are increasingly preferring products containing plant-based active ingredients and avoiding harmful chemicals owing to health and sustainability concerns. This has prompted leading brands to offer natural and organic variants of anti aging serums, creams and oils. Further, the demand for multi-functional anti aging products offering anti-wrinkle as well as skin brightening benefits has increased over time to provide better value to time-pressed consumers.

Porter’s Analysis

Threat of new entrants: Low startup costs in certain anti-aging product categories like serums and creams attract new companies. However, the market is dominated by well-established brands with strong brand recognition and supplier relationships.

Bargaining power of buyers: Buyers have high bargaining power given the availability of numerous product options across categories like face creams, serums, oils etc. produced by various brands. Switching costs are low.

Bargaining power of suppliers: Key raw material suppliers for anti-aging products like hyaluronic acid and vitamin C have considerable bargaining power given the specialty nature of inputs and limited alternatives.

Threat of new substitutes: New alternative skincare formulations and ingredients constantly emerge but established anti-aging categories like anti-wrinkle and firming creams face limited threat from newer substitutes.

Competitive rivalry: The market is highly competitive due to presence of several global giants and local small brands. Companies compete on quality, innovation, ingredients, and brand perception.

Geographical Regions

North America currently holds the largest share of the global anti-aging products market, primarily due to the high consumer spending on premium personal care products in the US and Canada.

The Asia Pacific region excl. Japan is poised to witness the fastest growth during the forecast period owing to improving standards of living, rising beauty consciousness among consumers from countries like China and India, and growing penetration of international brands in the region through e-commerce and retail stores.