With the rapid growth of industries, not having an efficient knowledge base integrated within the team and across departments can significantly affect the growth of the company. Imagine your customer representative transferring the call multiple times, and putting the customer on hold for more than 30 before guiding them with the solution.
Besides the waiting, patching through to different representatives within 30 minutes can negatively impact your business’s reputation and accountability. The presence of an existing knowledge base integrated into your system contributes to efficiency, streamlining communication, and boosting the business’s overall productivity.
Through this blog, let us understand the benefits of having a centralized knowledge base system and how it contributes to better customer retention. Let us first understand what is centralized knowledge base.
What is a Centralized Knowledge Base?
A centralized knowledge base can be described as an organized and centrally accessible collection of information. The knowledge base is a vast collection of data that can be in any form, from details about product working, instruction manuals, guides, and even inventory databases.
Knowledge bases today are structured around artificial intelligence that makes the information interactive and easily searchable. OEMs and other businesses are investing in technical support software to maintain essential information to streamline customer service.
It is available in the most accessible format for all departments and teams across an organization. There are two different types of knowledge base: Internal and external. Let us understand the difference between the two and understand which one contributes to technical support.
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External Knowledge Base
This format of knowledge base enables existing customers to find relevant information about the product and services. The main focus of the external knowledge base is for customers to find relevant FAQs and tips to resolve issues. Such knowledge bases help customers find the solution to their problems themselves rather than going through the process of contacting customer support.
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Internal Knowledge Base
It caters to the employees within the organization by providing accessible information about the company, policies, important practices, and product information. This improves the overall efficiency of the team with instant access to information and minimal time being wasted on searching for information through printed manuals.
Why is Having a Knowledge Base Crucial for Technical Support?
The knowledge base has several advantages, especially for the technical support team. It ensures that customer-facing executives have access to accurate and updated information about the product as well as the company. Let us explore why businesses prefer investing in the knowledge base for better technical support:
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Faster Resolution of Issues
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Escalation Management
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Real-Time Access to Product Updates
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Faster Training of New Agents
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Effortless Knowledge Transfer
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Better Decision Making
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Faster Access to Information
Without a proper knowledge base integrated into the system of customer service executives, finding the right piece of information at the right time becomes challenging. An efficient knowledge base can drastically change the outlook of the technical support team in resolving issues with the customers. Faster access to accurate information ensures that the issue is solved faster than the average time. This allows the executives to handle more cases in the same amount of time.
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Escalation Management
This involves, identifying, managing, and resolving issues that cannot be handled in the initial level of support management. When the technical support team comes across a problem that cannot be resolved by them, it is escalated to higher management for better resolution. The main advantage of the knowledge base is that it makes escalation management effortless with up-to-date systematically arranged data. Every problem is addressed quickly by giving it the right importance.
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Real-Time Access to Product Updates
When a product undergoes certain changes or modifications, it is essential to send out this information to all technical support teams. A centralized knowledge base system enables OEMs to make quick changes to product information to ensure that the latest information is circulated across all dealerships. With an updated knowledge base system, companies can easily address active issues without delays. This systematic approach of rolling out updated information ensures that all departments are aligned with every update.
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Faster Training of New Agents
Training new employees is an important and time-consuming task that needs to be followed. Experienced employees often have to take time off their schedules to train newcomers. With a systematic knowledge base in place, employees can easily access the information, training materials, standard practices, company policies, etc. This effectively decreases the time invested by senior employees which is then invested in resolving customer problems.
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Effortless Knowledge Transfer
For a technical support team, transfer of knowledge through a knowledge base can be of great advantage. Sharing and transferring essential information, solutions, and procedures with the team becomes effortless. New team members can minimize errors by referring to updated information at any time and learning from existing documentation. With the help of proper documentation and record keeping in the central knowledge base, handing over and transferring can be performed effortlessly.
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Better Decision Making
In most cases, businesses have an internal system of storing data but this data is not accessible by everyone and in most cases buried and forgotten about. At the time of important decision-making, finding this information includes scrolling through long presentations and inboxes. This drastically delays the decision-making process. A knowledge base system transforms this process with accessible data that the decision makers can refer to any time they need and make better-informed decisions that are backed with relevant and reliable information.
In Conclusion
A centralized knowledge base system is an essential asset for any business to align its technical support system. With real-time access to updated information technical support team can easily escalate issues, update real-time product information, prevent any chances of miscommunication, and efficiently minimize errors.
The training and onboarding process is another section where the knowledge base system simplifies the process and reduces the time invested. Ultimately, with an updated knowledge base system in place, businesses can make better-informed decisions. Gradually more businesses and OEMs are investing in valuable knowledge keeping with the help of central knowledge base software that contributes to safeguarding information and streamlining the technical support process.
It not only manages the technical support part but also benefits the business with better response time, and streamlined operations, and empowers the team with high-quality technical support.