The global market for automotive noise, vibration, and harshness (NVH) materials was valued at approximately USD 9.84 billion in 2022, with a projected compound annual growth rate (CAGR) of 5.6% from 2023 through 2030. The primary driver of growth in the NVH materials market is the increasing production and utilization of heavy commercial vehicles across various industries. Noise, vibration, and harshness (NVH) in vehicles, stemming from structure-borne and air-borne sources, can cause passenger discomfort and reduce the longevity of the vehicle. The use of NVH-reduction materials addresses these issues, improving ride quality and enhancing the durability of the vehicle. This has subsequently fueled demand for NVH materials in the automotive sector. Furthermore, automotive manufacturers are increasingly focused on acoustic management and NVH control for both passenger and commercial vehicles to enhance fuel economy, reduce cabin noise, and improve vehicle longevity. Changing consumer preferences towards quieter and more comfortable rides are also expected to contribute to the industry's expansion.
Gather more insights about the market drivers, restrains and growth of the Automotive NVH Materials Market
The market for aftermarket services, including replacement parts, repairs, maintenance, accessorization, and customization, has grown rapidly in recent years. As more consumers seek replacement auto parts and soundproofing options for their vehicles, the demand for NVH materials is anticipated to increase throughout the forecast period.
The growth of the NVH materials market in the automotive industry is further boosted by the introduction of active noise control systems, which cater to consumer preferences for enhanced comfort and safety. Additionally, evolving regulatory standards that emphasize noise reduction are driving the adoption of NVH materials.
The NVH materials market value chain includes raw material suppliers, manufacturers, converters, distributors, and end-users. Converters play a crucial role in the industry, transforming raw materials into final products such as foam laminates and molded rubber components. Industry participants may sell NVH materials directly to consumers under their brand names or supply them to third-party dealers.
Application Segmentation Insights:
The demand for automotive NVH materials has evolved significantly due to rising consumer awareness. Noise and friction absorption were the largest application segments in 2022, accounting for approximately 51.6% of overall revenue. As consumers place more importance on quiet, vibration-free, and comfortable riding experiences, the use of noise absorption products in the automotive industry has increased. These materials help reduce cabin noise and friction, contributing to a smoother and more enjoyable ride.
Additionally, the shift towards vehicle accessorization, including entertainment systems, has led to higher demand for noise absorption and damping materials. These solutions enhance the audio performance of entertainment systems by minimizing ambient noise. This trend is expected to drive further demand for noise absorption materials in vehicles.
China and India are projected to experience high demand for NVH materials due to growing vehicle production. Factors contributing to this trend include the rising demand for affordable passenger cars amid rapid urbanization and increasing living standards, benefits of low production costs, strong international demand, and significant domestic demand due to population growth.
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