Bottled water market will grow at highest pace owing to increasing consumer health awareness
The bottled water market involves the manufacturing and commercial supply of packaged drinking water in plastic bottles for direct consumption. The major types of bottled water include spring water, purified water, mineral water, and sparkling water. Bottled water is becoming increasingly popular as a calorie-free and convenient alternative to carbonated drinks and is perceived as being safer and more hygienic than tap water by many consumers. The growing awareness about potential contaminants in municipal tap water and the health benefits of staying hydrated are fueling the sales of bottled water worldwide.
The global bottled water market is estimated to be valued at US$ 2979.84 million in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031
Key Takeaways
Key players operating in the bottled water market are Presto Geosystems, Polymer Group Inc., Strata Systems Inc., Armtec Infrastructure Inc., Maccaferri SPA, PRS Mediterranean Ltd., Maccaferri SPA, and Tensar International Ltd. The key bottled water players are expanding their production capacities and distribution networks to meet the growing demand across both developed and developing countries. The demand for bottled water is increasing significantly driven by the changing tastes and preferences of consumers and increasing health consciousness. Major technological advancements in the bottled water market include the introduction of ultraviolet irradiation and ozonation treatment facilities at manufacturing plants to ensure zero contamination in packaged drinking water.
Market Trends
Some of the key trends being observed in the Bottled Water Market Growth include rising popularity of functional bottled water infused with essential nutrients and herbal extracts. Companies are innovating new product varieties with ingredients like vitamins, minerals, antioxidants to cater to health-conscious consumers. Another major trend gaining traction is increasing consumer preference for sustainable and eco-friendly bottling and packaging materials like glass and PET (Polyethylene terephthalate) to reduce plastic waste.
Market Opportunities
The untapped rural markets across developing economies present significant growth opportunities for bottled water players. Companies are expanding their distribution networks to rural areas and introducing affordable packaged water sachets and pouches. Another key growth opportunity is the rising sales of premium bottled water brands in the food service industry including restaurants, cafes, and hotels to cater to the on-the-go lifestyles of urban consumers.
Impact of Covid-19 on Bottled Water Market
The Covid-19 pandemic significantly impacted the Bottled Water Market Size and Trends globally. During the initial lockdown phases, the demand for bottled water rose sharply as people stockpiled essential items. However, as the pandemic continued, consumption patterns changed drastically. With restrictions on outdoor activities and dining out, on-the-go consumption of bottled water declined sharply. Retail sales, which contribute over 60% of the total bottled water market revenues, witnessed a steep fall owing to the closure of restaurants, cafes, movie theaters and other commercial establishments. Supply chain disruptions due to strict transport restrictions and factory shutdowns also affected production volumes significantly during the peak pandemic phases.
As the pandemic persists, demand has started reviving in line with relaxations in lockdown measures. However, out-of-home consumption is still far from pre-pandemic levels due to persisting safety concerns. Manufacturers are now focusing on increasing home delivery options and expanding e-commerce partnerships to cater to the growing preference for home consumption. They are also prioritizing hygienic packaging and environment-friendly products to boost consumer confidence. While the long-term outlook remains positive driven by rising health consciousness, the bottled water market will take over a year to gain full recovery from the pandemic impacts on both supply and demand sides.
Europe remains the largest and most lucrative market for bottled water globally, accounting for over 35% of the total revenues. Countries such as France, Italy and Germany are amongst the top consumers owing to high per capita consumption trends and preferences for natural spring water. Asia Pacific is the fastest growing regional market, driven by increasing incomes, evolving tastes and growing health awareness in populous nations like China and India. Latin America is also emerging as an important regional cluster supported by escalating consumption in Brazil, Mexico and Argentina.
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About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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