The Growing Connected Fitness Industry

The connected fitness industry has experienced tremendous growth in recent years. Between 2017 and 2020, the worldwide market for connected fitness equipment grew over 25% each year, reaching an estimated value of $12 billion by the end of 2020. This surge in popularity can largely be attributed to the rise of internet-connected devices and growing consumer demand for personalized, data-driven workouts. As more people seek convenient and engaging ways to stay fit from the comfort of their own home, connected fitness solutions have flourished. Major tech companies and traditional fitness equipment manufacturers have invested heavily in developing smart exercise bikes, treadmills, ellipticals, strength machines, and other connected gear that enables an entirely new interactive workout experience.

Real-Time Metrics and Personalized Coaching

One of the biggest draws of Smart Fitness equipment is the ability to track diverse workout metrics in real-time and receive personalized coaching based on performance data. Advanced sensors embedded in machines like Peloton bikes and NordicTrack treadmills precisely measure metrics like cadence, speed, incline, heart rate, calories burned and more. This data is then relayed digitally via companion mobile apps or integrated display screens. Users can view their metrics during a workout to monitor progress and make adjustments. Meanwhile, many connected devices offer on-demand or live streamed workout classes led by professional trainers. These virtual coaches tailor the class according to each user's real-time performance data, calling out metrics, prompting speed/incline changes, and providing form corrections customized for the individual. The personalized guidance and constant feedback motivate users to push themselves further with each session.

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