WhatsApp, a global messaging platform, is reaching new heights with its consistent growth. WhatsApp has 98% message opening rate with 60% click-through rate. It is the most productive tool for the marketing of your business. On the other hand, emails & SMS have low click-through rates of 2-5%!
This highlights the importance of using the WhatsApp platform for your online or WhatsApp Marketing in 2024.
Concept Behind WhatsApp Business API
WhatsApp Business platform has some limitations and is useful for small businesses. So, Meta introduced WhatsApp Business API with many advanced tools and features suitable for enterprises handling large amounts of customer databases. It helps in automating messages, notifications, and reminders with automated customer support for them.
It can be used for objectives like:
Operate WhatsApp on multiple devices using the same number.
Send bulk WhatsApp messages to unlimited users in one go.
This blog explores the importance of WhatsApp Business API, by elaborating on WhatsApp Business API Use Cases.
There are various features of WhatsApp Business API, that you can use for your business. But, to receive benefits from those features for your business, you will need the assistance of a WhatsApp Business API-based provider like WebMaxy WhatsApp Commerce.
WebMaxy WhatsApp Commerce is a complete WhatsApp Engagement Suite offering features such as:
WhatsApp broadcast promotional messages up to unlimited users in one go.
Automate abandoned carts, order updates & other notifications.
Offer Live Chat support with agents on unlimited devices.
Automate customer queries 24×7 with AI-based WhatsApp Chatbot.
Let’s find here the top 10 WhatsApp Business API Use Cases.
WhatsApp Business API Use Cases
1. WhatsApp Broadcast promotional messages to unlimited users
Now, businesses may send promotional messages on WhatsApp.
They can send WhatsApp messages for discount offers, promotions at festival times, product launching messages, seasonal sales, etc. to boost their sales and conversions.
You can send these messages only to users who’ve opted-in for receiving WhatsApp notifications from your business.
Leverage the Real Benefits of WhatsApp Business API
Get connected with WebMaxy WhatsApp Commerce now
2. Reduce Abandoned Carts by sending timely reminders
Abandoned Cart Notifications is one of the best WhatsApp Business API Use Cases.
Nearly 80% of customers select items in their carts but abandon their purchase journey at the WhatsApp payment page. This simply means 8 out of 10 users add items to their carts but do not end up purchasing.
With a trick, we may recover 45-60% of Abandoned Carts. We may automate Abandoned Cart Notifications on WhatsApp with a casual reminder to the users to complete their purchase journey.
The message must be engaging & should be written in a personalized tone as shown in the above image.
Sending Abandoned Cart Notifications on WhatsApp has been very profitable for businesses, with a 20% rise in sales. Some customers have been able to recover 25-30% of the total Abandoned Cart.
3. Automate Notifications via Integrations
Automated notification on WhatsApp is another important WhatsApp Business API Use Case!
For example, if you are running an eCommerce store selling grocery items and a customer purchases groceries and makes the payment. Using WhatsApp Business API, you can send automated notifications for order confirmation, payment done & delivery.
WebMaxy Platform allows users to connect with 3rd party apps like HubSpot, Shopify, WooCommerce, Razorpay & more.
With Automated Notifications enabled, the business can send automated notifications on WhatsApp for every order. Businesses can also automate live tracking, abandoned cart notifications & more.
4. Drop down Application miss outs by automating reminders
If you run a financial business or sell online courses, you must have observed many prospective customers leaving mid-way to fill out the applications.
But no worries, as you can boost 3x more signups by automating an application miss-out reminder on WhatsApp.
Businesses from industries like Finance, Banking, Online Courses, Education, Automobile & more can improve their application signups by sending an application miss-out reminder on WhatsApp.
5. Real-time Feedback for your Products & Services
In general conditions, Businesses send an email or SMS gently asking the users to provide feedback on their products & services. Out of 100% of such emails sent, 60% of emails are ignored or unopened by recipients.
But, on WhatsApp, you not only receive instant feedback for your products 98% of the time but you can also get users to re-engage.
You can use Quick Reply buttons to make it more comfortable for them. The chatbot takes care of sending another suitable offer while receiving feedback.
6. Reduce RTO losses by reducing COD orders
Reducing COD order losses is one of the vital WhatsApp Business API Use Cases!
Out of 70% of COD orders, 40% return to the warehouse (Return to Origin), multiplying the shipping charges faced by businesses.
So, how to reduce all this? One of our customers did this to reduce COD orders- whenever a customer ordered with COD as the payment method, they sent an offer on WhatsApp (such as 10% off if you pay now), thus inspiring the user to complete the payment.
This worked and they were able to change 40-50% of COD Orders to prepaid ones. RTO losses were eliminated.
Offering instant discounts will work majorly for your eCommerce Business.
7. Provide order & delivery updates on WhatsApp
Live delivery tracking updates are one of the best WhatsApp Business API Use Cases! 97% of Customer’s needs real-time visibility of their order shipments, with live delivery tracking status, and updates.
You can connect your existing E-commerce systems like Shopify, WooCommerce & others with WebMaxy WhatsApp Commerce & set up API campaigns to automate orders, delivery, payment & many more notifications to users on WhatsApp.
This is an automatic process. Order booking by the customer need not be manually registered every time.
8. Order confirmations with Upselling
Order confirmation with upselling is one of the most effective WhatsApp Business API Use Cases. Your business can improve user engagement by up to 60% using this strategy. With this strategy, you can combine an order confirmation message with an upselling message carrying information about your other products & services.
After an order placement, by the customer, you can use the WhatsApp Business API to send them a confirmation message with interactive buttons that also offer additional products or upgrades. This is an opportunity to upsell and cross-sell to your customers during their order confirmation, increasing the average order value, and maximizing revenue.
9. Send product details with smart buttons
Users like checking out new products & might even feel deeply interested in purchasing exciting products!
WebMaxy’s WhatsApp Chatbot can share personalized product recommendations, WhatsApp product catalogs, images & more with users to complete sales.
You can directly share details of your products, and services to your leads & create Instant Interest and up to 3x more conversions with these Clickable Buttons.
Additionally, you can broadcast promotional offers to all your contacts when you are going to launch a new product or upon getting an old favorite product in stock again.
Send Images, Videos & Docs to multiple leads in one go!
10. Send messages with Quick Reply Buttons & Call to Actions
One of the major WhatsApp Business API use cases is the addition of clickable buttons for making more interactive messages for your customers.
1. CTA (Call to Action)- CTA Buttons are all about making instant decisions for your users to act like “purchase now”, or “sign up”. etc. These buttons are very useful.
2. Quick Replies- These are buttons that enable your customers to return a message without typing.
For example – You can ask for feedback from customers by attaching two Quick Reply Buttons such as: “Satisfied” and “Not Satisfied“.
Apart from all the above top 10 WhatsApp Business API Use Cases, we can discuss one more important Use Case of Loyalty programs and reward announcements.
You can use the WhatsApp Business API to inform your customers about your loyalty programs and announce rewards directly on WhatsApp. This keeps customers engaged and interested in the benefits they can enjoy under your loyalty program.
The other Use Cases are Collecting customer data via surveys, authenticating user identity with one-time pins, live tracking and updates for customers, introducing loyalty programs, and offering 24/7 customer support and assistance for sales.
Start Using WhatsApp Business API for Your Business
Here’s what you need to apply for the WhatsApp Business API with WebMaxy WhatsApp Commerce:
A Business Website: You should have a business website to get access to the WhatsApp Business API.
A Fresh Phone Number: You must have an active new phone number
A Verified Facebook Business Manager ID: You can get WhatsApp Business API without getting your Facebook Business Manager approved. You will have limited access to WhatsApp API!
So, it’s recommended that you apply for Facebook Business Verification if you wish to leverage the complete potential of WhatsApp Business API for your Business.
Benefits of WhatsApp Business API
The WhatsApp Business API can support businesses in many ways, including:
Real-time customer communication, automated messaging like order confirmations, appointment reminders, and shipping notifications.
Real-time customer support and resolving queries. Use of AI-based chatbots to handle FAQs.
Promotional messaging to a segmented (targeted) audience.
E-commerce integration with order notifications.
Business group chats to boost team communication.
End-to-end encryption of WhatsApp conversations for security and privacy.
Economical 2-way communication compared to other conventional channels.
Reach across global audiences via messaging and broadcasts.
3rd Party integration with CRM, CMS, and other marketing tools.
To monitor and analyze WhatsApp message delivery and read receipts.
End Summary
These were the top 10 WhatsApp Business API Use Cases that will guide you towards utilization of the entire potential of WhatsApp for your business. But, as we move forward into the era of WhatsApp Marketing, there will be more dynamic and sturdy WhatsApp API Use Cases. WebMaxy WhatsApp Commerce has more amazing benefits and features, to get some more interesting WhatsApp Business API Use Cases.
To know more about the utilization of WhatsApp Business API using the WebMaxy platform, for your online business, you can mail us at: info@webmaxy.co.
Avail Use Cases for Efficient Customer Communication and More Sales
Choose WebMaxy as your WhatsApp Business API provider
FAQs
How to get WhatsApp Business API?
To get WhatsApp Business API, you have to connect with a WhatsApp Business Partner like WebMaxy WhatsApp Commerce. With WebMaxy, you can create a WhatsApp Business API Account and start working.
Can I use WhatsApp Apps & WhatsApp Business API on the same number?
No. You can not use the same number for WhatsApp Apps and WhatsApp Business API. The number that is active on WhatsApp Business API cannot be registered on WhatsApp Apps. Rather, if a number is already registered on WhatsApp Apps, you must delete that WhatsApp Account to register for WhatsApp Business API.
What can you do with a WhatsApp Business API account?
With a WhatsApp Business API account created, you can Broadcast to unlimited contacts, automate WhatsApp notifications, offer live chat on multiple devices, and get an official green tick verification, Chatbot integration & much more.
How WhatsApp Business API is useful for businesses to improve customer support?
Businesses can use WhatsApp Business API to answer customer queries through automation or via manual mode. This can improve troubleshooting and processing time.
How can businesses send notifications by using WhatsApp Business API?
Businesses can use WhatsApp Business API to send automated notifications for order confirmation, payment processing, and delivery. Businesses can send appointment reminders, payment-related updates, travel itinerary changes, system outage alerts, and location-related alerts.
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