The global Baby Powder Market is poised to grow at over 5.20% CAGR, beating a valuation of US$ 1,449.2 Mn through 2029. Shifting preference for organic ingredients in baby talc-powder is creating major tailwinds in the market. On account of this, the overall sales in the market registered year-on-year growth of 5% in 2022.

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Over the past few years, numerous studies have stated that talc-based baby powder, when inhaled, may cause talcum powder poisoning. Talcum powder poisoning results in fever, cough, twitching, breathing problems, collapse, convulsions, and even death. Hence, manufacturers are shifting the base ingredient from talcum to plant-based ingredient such as corn-starch, arrowroot, rice powder, and baking soda & tapioca starch. For instance, the leading player of baby powder Johnson and Johnson Company strengthen their product portfolio by introducing three variants of baby powder that are corn-starch-based.

Developing Countries to Offer Lucrative Opportunities
For the past decade, developed countries dominated the baby powder market owing to product availability and awareness among consumers. However, this trend is shifting towards the emerging markets. Countries such as Niger, Uganda, and Nigeria, are anticipated to have the highest birth rates in the forecast period. Therefore, the Middle East and Africa is considered a highly lucrative market for manufacturers of baby powder. Moreover, countries such as China and India have a massive population, out of which approximately 20% are babies. Generating general awareness among the population in such developing countries is expected to create numerous opportunities in the current market scenario.

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