The Africa mobile phone accessories market has witnessed significant growth over the past few years owing to increasing smartphone penetration in the region. Mobile phone accessories such as protective covers, screen protectors, chargers, batteries, headphones, memory cards, power banks, and cables are widely used to enhance device functionality and protection. Protective covers are by far the most popular product segment as customers want to prevent their expensive smartphones from damages like scratches and cracks. The rising demand for technologically advanced yet affordable smartphones from Chinese brands has contributed to the growth of smartphones in Africa.

The Global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 370.81 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 to 2031

Key Takeaways
Key players operating in the Africa mobile phone accessories are 3M, Armolan, Avery Dennison Corporation, Eastman Chemical Company, HYOSUNG CHEMICAL, Johnson Laminating and Coating, Inc., LINTEC Corporation, Nexfil Co., LTD., Rayno Window Film, Saint-Gobain Performance Plastics, and Toray Industries, Inc. 3M is a market leader known for its durable and long-lasting protective cases and tempered glass screen protectors.

The Africa Mobile Phone Accessories Market Growth accessories is growing steadily owing to the increasing smartphone penetration in Africa. As per reports, smartphone shipments in Africa grew by more than 15% in 2021 compared to the previous year. Rising disposable incomes and availability of affordable smartphones are driving the sales of smartphones in the continent.

Technological advancements are also fueling the growth of the Africa mobile phone accessories market. Manufacturers are introducing accessories made using advanced materials like thermoplastic polyurethane and temper glass that offer superior protection against drops and cracks. Wireless charging technology is another area of innovation in phone accessories.

Market Trends
The growing demand for personalized accessories: There is a rising Africa Mobile Phone Accessories Market Size and Trends  of customization and personalization in mobile phone accessories such as customized phone cases with pictures, quotes, and designs. This growing demand represents an opportunity for manufacturers in the African market.

Increasing preference for wireless accessories: With the evolution of wireless technology, accessories like wireless earphones, power banks, and chargers are gaining popularity over wired counterparts due to convenience. Major players are focusing on developing high-quality eco-friendly wireless accessories.

Market Opportunities
E-commerce growth: Increased internet and smartphone penetration provide an opportunity for sellers to reach customers in remote locations through online retail platforms. This can help drive revenues for Africa mobile phone accessories market players.

Rise of local manufacturing: Several global companies have started local manufacturing operations in countries like South Africa and Nigeria to cater to the demand and gain from trade agreements like AfCFTA. This presents lucrative prospects for local job creation and revenue generation.

Impact of COVID-19 on Africa Mobile Phone Accessories Market
The COVID-19 pandemic has significantly impacted the growth of the Africa mobile phone accessories market. During the initial phase of the pandemic, nationwide lockdowns across countries led to the temporary closure of manufacturing facilities and disruptions in the supply chain. This negatively impacted the sales of mobile phone accessories in 2020. However, with the rise in remote working and online education, the demand for mobile phones and peripherals increased sharply post lockdowns. As people were confined to their homes, the adoption of mobile phones for communication, entertainment and work became essential. This boosted the demand for mobile phone accessories such as power banks, protective cases, headphones and cables.

Moreover, with the resumption of economic activities and relaxation of restrictions in 2021, the supply chain constraints were addressed. This helped in reviving the growth momentum of the market. Going forward, widespread digitization and high smartphone penetration will continue to fuel the demand for mobile phone accessories in Africa. However, rising inflation and persisting supply chain disruptions remain key challenges for the sustenance of growth in the forecast period.

Fastest Growing Region for Africa Mobile Phone Accessories Market

In terms of value, East Africa is projected to be the fastest growing region for the Africa mobile phone accessories market during the forecast period. This is attributable to developing economies, rising disposable incomes and increasing adoption of affordable smartphones across countries like Kenya, Tanzania and Ethiopia. According to recent studies, smartphone ownership in East Africa has grown at a CAGR of over 15% since 2015.

Moreover, availability of low-cost feature phones and penetration of mobile internet are driving the sales of mobile phone protection cases, headphones, power banks and memory cards. Other factors promoting the market growth in East Africa include rising digital literacy, growing youth population and increasing penetration of e-commerce which offers convenience of online shopping. With significant economic growth and investments in digital infrastructure, the demand for mobile phone accessories is expected to surge rapidly in East African countries in the coming years.

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