AdTech Market: Strategic Insights, Key Players, and Forecasts by 2032

The latest AdTech Market Report provides a comprehensive analysis of growth projections, strategic insights, and competitive landscape. As the market recovers post-pandemic, significant growth is anticipated. This report delivers valuable information for business strategists, combining an overview of industry standards, strategic trends, and emerging patterns among key players. It serves as an essential resource for market stakeholders planning future steps in the industry.

This research document includes detailed industry overviews, growth analysis, and historical and projected data on costs, revenue, supply, and demand. Market analysts provide an in-depth analysis of the value chain and distribution networks. Analytical tools like SWOT analysis, Porter’s Five Forces, and feasibility studies are applied to assess competitive dynamics, entry barriers, and opportunities, giving stakeholders strategic insights into current and future trends.

According to Straits Research, the global AdTech Market size was valued at USD 953.91 billion in 2023. It is projected to grow from USD 1,099.38 billion in 2024 to USD 3,421.29 billion by 2032, with a projected CAGR of 15.25% over the forecast period (2024–2032).

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Key Report Highlights

• Market Overview and Competitive Landscape: Covers strategic insights on key players, their market share, recent advancements, and effective marketing tactics.
• Segmentation Analysis: Divides the market into sub-segments based on product type, application, and regions, with both macro and micro-level analysis.
• Regional Insights: Offers revenue forecasts and trend analysis across major geographies, including:
  • North America: United States, Canada, Mexico
  • Europe: United Kingdom, France, Germany, Russia
  • Asia-Pacific: China, Japan, Australia, Indonesia
  • Middle East & Africa: UAE, Iran, South Africa
  • South America: Brazil, Peru, Chile, Colombia
• Emerging Trends and Opportunities: Highlights growth drivers, constraints, market trends, and high-growth areas, assisting companies in identifying future business opportunities.

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Top Players in the AdTech Market

The report highlights leading companies, including 

1. Google LLC
2. Oracle
3. IBM Corporation
4. HubSpot
5. Amazon Web Services, Inc.
6. Adobe, Salesforce, Inc.
7. PEGA
8. Wipro
9. The Nielsen Company (US), LLC.
10. Viant Technology LLC
11. Kubient
12. Cavai
13. Imagine Communications

AdTech Market Segmental Analysis

1. By Offering
   1. Solution
      1. Demand-Side Platforms (DSPs)
      2. Supply-Side Platforms (SSPs)
      3. Ad Networks
      4. Data Management Platforms (DMPs)
      5. Ad Exchange Platforms
      6. Agency Trading Desks (ATDs)
      7. Others
   2. Services
      1. Professional Services
      2. Managed Service
2. By Advertising Type
   1. Programmatic Advertising
   2. Search Advertising
   3. Display Advertising 
   4. Mobile Advertising
   5. Email Marketing
   6. Native Advertising
   7. Others
3. By Advertising Channel
   1. Television Advertising
   2. Radio Advertising
   3. Print Advertising
   4. Outdoor Advertising
   5. Digital Advertising
4. By Enterprise Size
   1. Small and Medium Enterprise (SME)
   2. Large Enterprise
5. By Deployment
   1. On-Premise
   2. Cloud
6. By Platform
   1. Mobile
   2. Web
   3. Others
7. By Industry Vertical
   1. Media and Entertainment
   2. BFSI
   3. Education
   4. Retail and Consumer Goods
   5. IT and Telecom
   6. Healthcare
   7. Hospitality
   8. Transport and Logistics
   9. Others

Market Segmentation with Insights-Driven Strategy Guide: https://straitsresearch.com/report/adtech-market/segmentation

Reasons to Purchase This Report

• Gain insights into the evolving competitive landscape and top players’ growth strategies.
• Access strategic planning tools to support informed business decisions.
• Benefit from regional market estimates and detailed profiles of stakeholders.
• Understand critical market segments and identify trending factors impacting growth.

Research Methodology

Straits Research utilizes a robust methodology involving data triangulation with top-down and bottom-up approaches. Market estimates are validated through primary research and stakeholder interviews. Reliable sources are used to determine market size and forecasts across segments globally, regionally, and nationally.

Table of Contents for the AdTech Market Report: https://straitsresearch.com/report/adtech-market/toc

About Straits Research

Straits Research is a leading provider of market research and intelligence services. With a focus on high-quality research, analytics, and advisory, our team offers actionable insights tailored to clients’ strategic needs.

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