The global cycling wear market was valued at USD 5.49 billion in 2019 and is projected to grow at a compound annual growth rate (CAGR) of 4.6% from 2020 to 2027. This growth is largely driven by a global increase in awareness about health and fitness. As health-related issues like diabetes, high blood pressure, and obesity become more prevalent, particularly among the youth and middle-aged populations, people are seeking ways to improve their health. Doctors and fitness trainers are increasingly recommending regular cycling as an effective activity to mitigate the adverse effects of these conditions. Moreover, cycling is gaining popularity as an eco-friendly and sustainable mode of transportation, especially in urban areas. This shift toward cycling is expected to further fuel the demand for cycling wear and gear, driving market growth during the forecast period.

To meet the rising demand and build customer loyalty, manufacturers of cycling wear and equipment are expanding their product offerings. One notable trend is the increasing adoption of high-visibility cycling jackets. A 2017 study in Denmark, which surveyed over 6,900 cyclists, found that those who wore high-visibility jackets experienced a 47% lower accident rate compared to those who did not. These jackets help enhance the visibility of cyclists to vehicular traffic, making them more noticeable in diverse environments. The jackets typically feature bright neon colors, such as orange and yellow, and are often equipped with retro-reflective tape to further improve visibility in low-light conditions, adding a layer of safety for cyclists.

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Regional Insights

Europe Cycling Wear Market Trends

Europe held the largest revenue share of 29.1% in 2019 and is expected to maintain its leadership position throughout the forecast period. The region has seen impressive growth in the promotion of cycling, with significant efforts to encourage people to ride bicycles for both commuting and recreational purposes. In addition, Europe has witnessed a growing market for electric bicycles, which has further expanded the appeal of cycling as a convenient and eco-friendly mode of transportation. For example, according to the World Bank, nearly 70% of Finland's population used bicycles for a variety of activities, including commuting to work and enjoying leisure rides, as of 2016. This widespread adoption of cycling has contributed to the region’s dominant share in the global market for cycling wear.

Asia Pacific Cycling Wear Market Trends 

In the Asia Pacific region, the market is expected to grow at the fastest compound annual growth rate (CAGR) of 5.0% over the forecast period. Several countries, including South Korea, Japan, and China, have demonstrated a strong interest in cycling, both as a sport and as a lifestyle choice. This increasing interest is anticipated to drive demand for cycling apparel and gear across the region. Consumers in these countries are becoming more inclined to invest in high-quality cycling wear and safety equipment, further fueling the growth of cycling activities. China, in particular, stands out as one of the largest and most influential markets in Asia Pacific for cycling wear. Meanwhile, Japan and South Korea are emerging as key markets, with growing interest in cycling culture and rising demand for cycling wear and accessories.

Browse through Grand View Research's Category Clothing, Footwear & Accessories Industry Research Reports.

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Key Companies & Market Share Insights

Leading players in the market are stressing on product innovation and new product development in order to gain a greater market share at the global level. For instance, Rapha, a cycle product manufacturer, recently launched a new turbo- specific clothing range for indoor cycling. This clothing range includes sleeveless t-shirts, core cargo shorts, and indoor training towel, which will be effective in sweat reduction. Some of the prominent companies operating in the global cycling wear market are:

• LUMIERE CYCLING
• GIRO SPORT DESIGN
• Castelli Cycling
• Rapha Racing Limited
• Champion System
• United Apparel Solution Ltd. (Cuore of Switzerland Inc.)
• ASSOS of Switzerland GmbH
• Endura Limited
• Isadore apparel
• 2XU

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