Cervical Pillows Market Overview

Pillows in general have always been essential when it comes to sleeping, and as the market is rife with launch of new and more innovative types; their demand is only expected to surge in the coming years. One such type is the memory foam pillow, which are naturally hypoallergenic, and prevent the growth of toxic bacteria as well as dust mites that can lead to allergies. Considering these factors, memory foam pillows have gathered immense favor among consumers worldwide. The favorable situation has also prompted various manufacturers to introduce different types of memory foam pillows in the market, which has led to further expansion of the customer base.

The global cervical pillows market is expected to cross USD 5,245.24 million in 2027 at a CAGR of 5.1% during the forecast period. 

With the boom in technology, smartphones and the internet have become a force of nature, giving way to a higher use of online channels. The growing use of highly advanced gadgets plus the internet-backed transaction platforms have made it extremely convenient to buy pillows online. Cervical pain has been overlooked by the general public. Many people tend to disregard the problem, which leads to a serious health problem. This aspect is expected to be a stumbling block to the Cervical Pillows Market expansion. COVID-19's increased prevalence is expected to have an impact on market growth over the projection period. The majority of healthcare organizations have suffered considerable losses as a result of the coronavirus outbreak, which has hampered the cervical pillow market. The outbreak of the COVID-19 pandemic has wreaked havoc on the global economy, wreaking havoc on output and demand across a wide range of industries and disrupting the supply chain. During the early stages of the epidemic, many cervical pillow manufacturers and suppliers ceased production and distribution. However, the current COVID-19 situation is expected to return to normal as medical professionals and health authorities in the affected countries take the appropriate actions to combat the virus.

Speaking of different pillow types, cervical pillows are garnering huge interest among consumers, thanks to their pain-relieving properties and health benefits. These are a kind of orthopedic pillows that help relax the muscles by maintaining the curve of the cervix. The demand has risen considerably among those that suffer from cervical injuries related to neck, head, spine and shoulder. Cervical pillows have also found a niche audience in athletes, frequent flyers, travelers and sportspersons. Sensing the opportunity, leading firms are developing customizable cervical pillows that appeal to every consumer, regardless of their requirement.

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KEYPLAYERS

The leading market players include Airhawk (US), Alex Orthopedic (US), CNH Pillow (Ukraine), Coop Home Goods (US), DJO Global (US), Crown Medical Products, Inc. (US), Innocor Inc. (US), J-Pillow (UK), Malouf (US), Mediflow (US), My Pillow (US), PharMeDoc (US), Therapeutic Pillow International (Australia), Xtreme Comforts (US), and Custom Craftworks (US They are retaining their market position by implementing a variety of competitive market penetration techniques, such as service contracts and specialized product offerings.

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Cervical Pillows Market Segmentation

Material, filling material, shape, feature and application are the top segments considered in the report, as per which MRFR has studied the global market.

Pillow market, depending on material, covers 100% Bamboo Fiber, 100% Cotton, 100% Polyester 100% Silk, and more.

Pillow industry, with respect to filling material, can be broken down into hollow fiber, memory foam, microfiber, latex, and others.      

The shape-wise market categories can be round, square, wave, rectangle, convex, u-shape, and more.

Pillow market, feature-wise, anti-bacteria, comprises cooling, anti-static, therapy, and more.

Massage, sleeping, travel, decorative, bedding, and more are the key applications of the pillow market.

Cervical Pillows Market Regional Analysis

The Pillow market has been regionally considered for Europe, Asia Pacific/APAC and North America along with RoW or rest of the world.

APAC is in the lead, while Europe is the second biggest gainer in the global market. APAC’s population accounts to almost half of the global population, resulting in a massive customer base for the pillow market. Frequent technical innovations by the key manufacturers in terms of shapes and designs, pillow filling materials and more, has drawn in a high number of consumers in recent years. Another growth inducer is the rising cases of chronic neck pain, given the use of incorrect pillow types, hectic work schedules, and bad sitting postures. The escalating demand for better healthcare services to cater to the largely unmet needs, expanding population, and the increase in healthcare spending has translated into enormous sales of pillows in the region.

The European market’s significant growth is the result of the extended work hours and the consequent stress on the neck and the posture. The market position is also boosted by the heightened use of electronic gadgets and the generally sound financial conditions of the countries in the region.

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