The anime market involves the production and distribution of animated films and television shows that are primarily aimed at youth and young adult audiences in genres like action, adventure, comedy and fantasy. Anime emphasizes visual artforms like manga and emphasizes stylistic factors like vibrant colors, characteristic personal styles, and epic storytelling involving strong emotions. Anime culture and products including merchandise and media appeal to audiences looking for imaginative stories and designs.

The global anime market is estimated to be valued at US$ 27.65 Billion in 2024 and is expected to exhibit a CAGR of 17.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the anime market are SIGA Technologies Inc., Chimerix, Inc., Bavarian Nordic, Sanofi SA., Emcure Pharma, Jinan Jinda Pharmaceutical Chemistry Co., Ltd. Key players are focused on expanding their product portfolios and global footprints through mergers and acquisitions. They are also investing heavily in R&D to develop new hit franchises. The growing Anime Market Demand for anime among millennials and Gen Z worldwide is driving market growth. Easy accessibility of streaming platforms and rising fandom culture is increasing anime's popularity globally. Technological advancements are improving the visual quality and immersive experience of anime for global audiences.

Market Trends

Rise of Cross-media Franchises - Anime Market Size and Trends properties are leveraging multiple platforms like movies, games, books and live events to expand fandoms and revenues. Cross-media franchises improve engagement and discoverability.

360-degree Immersive Experience - Advances in VR/AR technologies are enabling innovative immersive anime experiences beyond traditional screens. Immersive studios are creating VR anime attractions and games.

Market Opportunities

Merchandising - Growing global fandoms represent opportunities to leverage licensing and manufacturing of popular anime character merchandise worldwide.

Localized Content - Understanding diverse audiences through localized dubbing, subtitles, marketing and culturally relevant stories can help capture new international fans and markets.

Impact of COVID-19 on Anime Market Growth

The COVID-19 pandemic negatively impacted the anime market in the initial months. The restrictions imposed due to lockdowns led to cancellation or postponement of anime conferences, film screenings, and conventions. This affected the market revenue in 2020 and 2021. However, with growing popularity of OTT platforms, the market witnessed significant boost in content demand and viewership after the first wave subsided.As people spent more time at home due to remote work culture and restrictions, there was spike in anime streaming and viewership on platforms. This benefited major players to gain new subscribers and boost their business. Going forward, as conditions improve, market is likely to grow steadily supported by increasing fandom, availability of high-quality content across genres, emerging writers and filmmakers.Market players need to focus on digital expansion, tie-ups with streaming platforms, and develop exclusive content to engage audience. While in-person events may take longer to resume fully, virtual events can help sustain fan interaction.

Asia Pacific currently accounts for the largest share in anime market in terms of value. Within Asia, Japan represents highest revenue contribution due to large domestic industry, cultural influence, and export business. China is also a major hub supported by growing viewernship and consumption. North America is the fastest growing region driven by increasing popularity of anime genre, availability of dubbed and subtitle content, and major licensing deals for worldwide distribution of popular franchises. Europe shows rising fandom and market opportunities with translation of content into multiple local languages.

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About Author:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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