Organic Tea Industry 

Summary:

  • The global organic tea market size reached USD 1.3 Billion in 2024.
  • The market is expected to reach USD 2.6 Billion by 2033, exhibiting a growth rate (CAGR) of 7.94% during 2024-2032.
  • Camelia sinensis accounts for the majority of shares due to its adaptability in creating a range of tea products that cater to both traditional and contemporary preferences.
  • Flavored holds the largest share of the industry due to a shift in consumer behavior towards beverages that offer unique sensory profiles and additional health-enhancing ingredients.
  • Leaf and powder represent the leading market segment due to their minimal processing, which preserves the tea's original taste and nutritional content, meeting the needs of health-focused consumers.
  • Supermarkets and hypermarkets exhibit a clear dominance due to their strategic positioning in urban and suburban areas, making them easily accessible to a wide consumer base looking for quality and variety.
  • Asia Pacific holds the leading position due to its robust tea production infrastructure, supported by centuries-old expertise and strong export markets.
  • The market is increasingly moving towards sustainable and ethically sourced products, with brands prioritizing eco-friendly and transparent supply chain practices.
  • Consumer demand for unique and high-quality tea experiences has driven the expansion of specialty organic tea products, broadening the market scope.

Request to Get the Sample Report: https://www.imarcgroup.com/organic-tea-market/requestsample

Industry Trends and Drivers:

Rising Consumer Preference for Health and Wellness:

The organic tea market share is driven primarily by the growing consumer preference for health and wellness products. As awareness of the benefits of organic and chemical-free food and beverages increases, more consumers are choosing organic tea over conventional options. Organic tea is free from synthetic pesticides and fertilizers, appealing to health-conscious buyers who prioritize products that align with sustainable and eco-friendly practices. This shift in consumer behavior, coupled with rising disposable incomes and a willingness to spend more on premium, healthier options, is contributing to the expansion of the market share. Retailers and brands leverage this trend by offering diverse organic tea varieties, including green, black, and herbal infusions, to capture a broader audience.

Expansion of Specialty and Premium Tea Products:

The organic tea market size has been bolstered by the expansion of specialty and premium tea offerings. As consumers seek unique and high-quality experiences, brands have responded by launching a range of organic tea blends that cater to different tastes and health needs. Additionally, the growth of specialty tea shops, e-commerce platforms, and organic food stores has facilitated easier access to organic tea, encouraging higher sales volumes. Partnerships between organic tea producers and distributors, along with certifications such as Fair Trade and USDA Organic, also support a positive consumer response, further enlarging the market.

Sustainable Agriculture and Ethical Sourcing Practices:

The organic tea market trends are shaped by an increasing focus on sustainable agriculture and ethical sourcing. Consumers are more inclined to purchase products that adhere to fair labor practices and environmentally friendly farming methods. This is leading to a trend where organic tea producers are emphasizing transparent supply chains, eco-friendly packaging, and certifications that verify ethical production. The demand for sustainably sourced organic tea has encouraged growers to adopt practices that reduce environmental impact, such as shade-grown tea farming and minimal use of water resources. Furthermore, brands that prioritize storytelling and transparency about their sourcing processes appeal more effectively to the environmentally and socially conscious market, reinforcing these growing trends.

View Full Report with TOC & List of Figure: https://www.imarcgroup.com/organic-tea-market

Organic Tea Market Report Segmentation:

Breakup By Product:

  • Camelia Sinesis Based
    • White
    • Black
    • Green
    • Oolong
    • Others
  • Herbal

Camelia sinensis accounts for the majority of shares due to its proven health benefits and its foundational role in producing globally popular teas with high market demand.

Breakup By Taste:

  • Flavored
  • Plain

Flavored holds the largest share of the industry due to growing consumer preferences for novel taste experiences that combine traditional tea with added fruit, spice, or herbal infusions.

Breakup By Form:

  • Tea Bag
  • Leaf and Powder
  • Liquid 

Leaf and powder represent the leading market segment due to their high concentration of beneficial compounds, which provide a premium quality experience that appeals to connoisseurs and casual consumers alike.

Breakup By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others 

Supermarkets and hypermarkets exhibit a clear dominance due to their capacity to provide consumers with a convenient shopping experience and an extensive assortment of well-known tea brands.

Breakup By Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific holds the leading position due to favorable climatic conditions for tea cultivation and a strong tradition of tea consumption integrated into the culture and daily life.

Top Organic Tea Market Leaders: The organic tea market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

  • Bombay Burmah Trading Corporation Limited (Wadia Group)
  • Davidson's Organics
  • Hälssen & Lyon GmbH
  • Little Red Cup Tea Co.
  • Mighty Leaf Tea Company (Peet’s Coffee Inc.)
  • Numi Inc.
  • PepsiCo Inc.
  • Stash Tea (Universal Tea Company, Inc.)
  • TIELKA Pty Limited
  • The Hain Celestial Group, Inc

Key highlights of the report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us:

As a global frontrunner in the field of market research, IMARC Group offers invaluable management strategies and in-depth market intelligence. Our collaborative efforts span multiple industries and geographical regions, where we assist clients in exploring substantial opportunities, overcoming critical challenges, and fostering transformative business processes.

Our information products are tailored to meet the needs of business leaders across various high-tech industries, including pharmaceuticals, biotechnology, and advanced materials. We provide comprehensive market forecasts and industry analyses, focusing on sectors such as biotechnology, advanced materials, pharmaceuticals, food and beverage, as well as innovative fields like nanotechnology and novel processing methods, ensuring our clients are well-prepared to lead in their respective fields.

Contact US:

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145