Car Air Freshener Market Movements by Trend Analysis, Growth Status, Revenue Expectation to 2032
The global car air freshener market is estimated to expand at a CAGR of over ~3.6% throughout the forecast period of 2022-2032. It is expected to be valued at US$ ~3,178.2 Mn by the end of 2032 and reach ~US$ 2,233.7 Mn in 2022.
One of the key factors influencing growth in the car air freshener market is the expansion of product portfolios and the types of fragrances offered by key players in the market. The highly fragmented consumer preference in terms of product type, form, and fragrance type is evolving exponentially. Introduction of a wide range of fragrances on the back of increased innovation is also aiding towards growth since the last few years.
Leading manufacturers in the market are offering products ranging from strong fragrances to elegant aromas, which is further attracting consumers based on their independent personality. In recent years, consumers have become increasingly particular about the products that they use. To cater to this increasing trend among consumers, manufacturers are infusing their products with naturally derived ingredients.
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Another key factor influencing growth in the car air freshener market is the innovation and development of eco-friendly products. Numerous players operating in the market are displaying their products as sustainable in order to attract the young generation, which is highly inclined towards the sustainability and eco-friendly factor. A large number of brands are expanding their product lines by manufacturing new ones with the help of natural ingredients.
For instance, Aroma Car offers its product Cellulose scented hanging freshener, which is scented with a liquid fragrance. The company claims it to be inspired from nature, and offers it in the shape of a leaf which is appealing to an increasing number of consumers. Such branding and promotional strategies are helping these companies to grow their product portfolios and subsequently, increase their market presence.
“Manufacturers are investing huge sums in the expansion of their product lines and product innovation to cater to sustainability demand from consumers. Some of the key players are also focusing on new ways of presenting eco-friendly products in the international market.” - Says an FMI analyst.
Competition Landscape: Car Air Freshener Market
Leading manufacturers of car air fresheners are focusing on innovation & development of new car air fresheners. Major players present in the car air freshener market are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.
Get More Valuable Insights into the Car Air Freshener Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global car air freshener market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the car air freshener market based on by product type (clip-on, plug-ins, spray/aerosol, paper, hanging, other), product form (crystal, foam, gel, liquid, powder, other), price range (low, medium, premium), sales channel (hypermarkets/supermarkets, convenience stores, departmental stores, independent stores, online retailers, others) across seven major regions.
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