The Global Foam Roller Market to Grow Owing to Rising Demand from Fitness Industry
The foam roller is a cylindrical roller made of dense foam that can provide relief for muscles aches and pains. They are commonly used in physical therapy, Pilates, massage and in injury rehabilitation to relieve tight or overworked muscles. Foam rolling is an effective self-myofascial release (SMR) technique that breaks down scar tissue and adhesions, improves range of motion, increases blood flow, and speeds up muscle recovery. It is a convenient way to massage tight muscles deeply without the need for a professional massage therapist.
The global foam roller market is estimated to be valued at US$ 2.46 Bn in 2024 and is expected to exhibit a CAGR of 3.3% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the foam roller market are IBM Corporation, Microsoft Corporation, Cisco Systems, Inc., Oracle Corporation, Gemalto (Thales Group), RSA Security LLC (a subsidiary of Dell Technologies), Entrust Datacard Corporation, Auth0, ForgeRock, Ping Identity Corporation, OneSpan Inc., Okta, Inc., Nok Nok Labs, Inc., Signicat AS, Jumio Corporation. Rising health consciousness and increasing participation in workouts and exercises are major factors driving the Foam Roller Market Demand for foam rollers globally. Technological advancements such as the incorporation of vibration motors in foam rollers to further enhance muscle recovery post-workout.
Market Trends
Growing e-commerce sales: Growth of online retailing is supporting the overall foam roller market growth. Consumers find it convenient to shop various types, sizes, densities and price range of foam rollers online from the comfort of their homes. Introduction of specialized foam rollers: With rising popularity, manufacturers are introducing specialized foam rollers targeted for specific body parts and muscle groups like calves, back, hamstrings etc to provide more focused relief.
Market Opportunities
Innovation in product design: Companies are innovating new ergonomic designs, sizes and shapes of foam rollers along with added features like vibration for enhanced experience.
Targeting gyms and fitness centers: There is potential to increase sales of foam rollers through bulk sales to gymnasiums, yoga studios, physical therapy clinics for use by multiple customers. Foam Roller Market Challenges And Opportunities helps in creating awareness and trial among new users.
Impact of COVID-19 on Foam Roller Market growth
The COVID-19 pandemic significantly impacted the growth of the global foam roller market. The lockdowns and supply chain disruptions during the initial phases of the pandemic hampered market expansion. As people spent more time at home due to movement restrictions and gym closures, the demand for foam rollers increased as they provided an effective way for individuals to practice self-massage and relaxation at home. Major online retailers witnessed surges in sales of foam rollers and other at-home fitness products during this period. However, raw material shortages and limited production capacity of roller manufacturers constrained market growth during 2020.
As lockdowns eased in 2021, the market started recovering on the back of pent-up demand. The 'stay-at-home' trend continued to boost sales even in the post-lockdown phases as people preferred exercising from home over visiting gyms for safety reasons. Many leading manufacturers strategically increased production volumes to cater to the rising demand. The market is also being stimulated by growing popularity of the concept of wellness and preventive healthcare in the post-pandemic period. Individuals are increasingly using foam rollers in their physiotherapy and muscle recovery routines. If production and supply chains normalize further, the market is expected to maintain steady growth trajectory over the forecast period.
Foam Roller Market in Europe
Europe accounts for one of the largest shares of the global foam roller market both in terms of value and volume. Within Europe, countries like Germany, the United Kingdom, France, Italy and Spain contribute significantly to the regional market. Consumers in these nations have shown high levels of spending on fitness equipment and accessories in general. Furthermore, the prevalence of lifestyle diseases and focus on preventive healthcare have boosted the demand for physiotherapy products like foam rollers in Europe. Strong distribution networks of roller manufacturers also ensure widespread availability of these products across Europe. The mature European market will continue dominating with a sizeable share over the next few years.
Foam Roller Market in Asia Pacific
Asia Pacific is anticipated to witness the fastest growth in the global foam roller market during the forecast period. This is primarily attributed to increasing health awareness, growing spending on wellness services, and improving living standards in developing nations such as India and China. Rapid urbanization, rising obesity rates, expanding middle-class population and developing retail infrastructure in the region will further bolster market expansion. Moreover, a greater number of manufacturers are shifting production facilities to Asia Pacific countries like China, Taiwan and India in order to leverage lower costs, driving up regional supply of products. Hence, Asia Pacific will emerge as the most lucrative geographical market for foam rollers by 2031.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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