Products for feminine hygiene are made to assist women in maintaining personal hygiene, controlling their menstrual flow, and enhancing their intimate health. Sanitary pads, tampons, menstrual cups, and panty liners are the most often used goods; each has a distinct function during the menstrual cycle. Tampons are inserted into the vagina to collect the flow within, while pads are absorbent materials worn in underwear to capture menstrual blood. Menstruation cups, which are composed of rubber or flexible silicone, are an environmentally friendly and reusable substitute for tampons and pads. To gather menstrual fluid, they are placed into the vagina. Smaller, thinner pads called panty liners are used for daily freshness, minor discharge, or spotting.
According to SPER market research, ‘Middle East and Africa Feminine Hygiene Products Market Size- By Product Type, By Absorbency Level, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Middle East and Africa Feminine Hygiene Products Market is predicted to reach USD 2.59 Billion by 2033 with a CAGR of 4.78%.
Drivers:
Rising urbanization and the number of women in the Middle East and Africa (MEA) region are driving growth in the market for feminine hygiene products. The MEA region's population has been increasing, and the percentage of women has significantly increased. As more women move to the area, there is a corresponding increase in demand for feminine hygiene products. This demographic shift directly leads to an increase in demand for products such as sanitary pads, panty liners, menstrual cups, tampons, and intimate wash.
Additionally, environmental stewardship and sustainability are becoming more and more well-liked globally. Because disposable menstrual products produce a significant quantity of trash, consumers are becoming more and more worried about the items' effects on the environment.
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Challenges: The social stigma associated with menstruation is frequently exacerbated by a lack of knowledge and understanding regarding menstrual cleanliness and health. Menstruation is taboo in many MEA cultures, and conversations about it are frequently cloaked in secrecy. Women may find it challenging to comprehend the need of maintaining appropriate menstrual hygiene and the availability of appropriate hygiene products due to a lack of education and awareness. The stigma attached to menstrual hygiene and health is exacerbated by cultural taboos and attitudes toward periods. The idea that women who menstruate are filthy or unclean is one of the taboos, which breeds prejudice and social isolation. These cultural norms may restrict women's access to and desire for menstrual hygiene products, hence impeding market expansion.
Impact of COVID-19 on Middle East Feminine Hygiene Products Market
The Middle East and Africa (MEA) feminine hygiene product market was significantly impacted by the COVID-19 epidemic, which brought both opportunities and challenges. Global supply chain disruptions led to product delays and shortages, and the pandemic's economic effects decreased consumer spending, making it harder for certain women to get basic hygiene supplies. Financial difficulties forced women to look for less expensive choices, such cloth pads, even though lockdowns restricted access to shops and pharmacies in many locations. Nonetheless, in many areas, the pandemic also raised awareness of personal hygiene, which in turn raised demand for feminine hygiene products. When consumers began making purchases online, e-commerce grew significantly because it made goods more accessible, particularly in cities.
Additionally, some of the market key players are; Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd.
MEA Feminine Hygiene Products Market Segmentation:
By Product Type: Based on the Product Type, Middle East and Africa Feminine Hygiene Products Market is segmented as; Sanitary Napkins, Tampons, Menstrual Cups, Others.
By Absorbency Level: Based on the Absorbency Level, Middle East and Africa Feminine Hygiene Products Market is segmented as; Ultra-Thin, Regular/Standard, Heavy/Maxy, Super/Extra.
By Distribution Channel: Based on the Distribution Channel, Middle East and Africa Feminine Hygiene Products Market is segmented as; Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail.
By Region: This research also includes data for Middle East And Africa, Qatar, Saudi Arabia, United Arab Emirates, Egypt, Morocco, Nigeria, South Africa, Rest of Middle-East and Africa.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link: –
MENA Feminine Hygiene Products Market Revenue
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