Local Now adds 27 local news channels from Hearst digital brand
“With Peacock’s local affiliate livestream, our subscribers are getting the unique combination of the ad-free on-demand content they love with the local news and NBC programming that is already part of their daily life,” said Kelly Campbell, president of Peacocktv.com/tv and Direct-to-Consumer at NBCUniversal, in a statement. “NBC affiliates have long been an integral part of local communities, and we look forward to being another point of connection and engagement for those communities across the country.”
Bringing local news into the mix is something other streamers have been looking at as well. That includes Roku’s free ad-supported platform The Roku Channel, which over the summer added live local news through a partnership with NBCUniversal Local in several markets. Paramount+ also already offers livestreams of CBS affiliates for premium users.
“Our NBC Affiliate stations are trusted destinations for our viewers to be entertained and informed,” said Eric Meyrowitz, EVP of Hearst Television and Chair of NBC Affiliates Board, in a statement. “This partnership elevates our commitment to our audiences by giving them another place to receive our local and NBC broadcast programming alongside Peacock’s original and unique content.”
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