Eyewear Market: The Role of Influencers in Brand Awareness
The global eyewear market was valued at USD 183.36 billion in 2023 and is projected to grow at a CAGR of 8.3% from 2024 to 2030. Key factors driving this growth include the increasing prevalence of eye conditions such as myopia, hyperopia, astigmatism, and presbyopia, which boost demand for corrective eyewear. Additionally, the availability of a variety of stylish and affordable options, including designer brands and customized lenses, has made eyewear accessible to a broader consumer base. Rising disposable incomes and the growing acceptance of eyewear as a fashion accessory further propel market expansion.
Advances in lens technology, such as the development of thinner, lighter, and more durable lenses, have enhanced the functionality and appeal of eyewear. Innovative offerings like photochromic lenses that adapt to light changes, progressive lenses for multiple vision corrections, and blue light-filtering lenses designed to minimize digital eye strain have created significant growth opportunities. These advancements improve user comfort and cater to diverse consumer needs, driving market growth.
Gather more insights about the market drivers, restrains and growth of the Global Eyewear Market
Increasing Awareness of Eye Health
Rising awareness of the importance of eye health and the availability of comprehensive eye care services are positively influencing the eyewear market. Increased education about the risks of neglecting eye care has encouraged consumers to seek professional advice and invest in high-quality eyewear. Preventive eye care, including regular check-ups and protective eyewear, has further contributed to market growth by fostering early detection and treatment of eye conditions.
Shifts in Distribution Channels and Sustainability Trends
The eyewear industry is experiencing a transformation in distribution channels, with online platforms emerging as strong competitors to traditional brick-and-mortar stores. Online retailers offer consumers convenience, competitive pricing, and innovative features like virtual try-ons. Additionally, the growing emphasis on sustainability has prompted eyewear companies to adopt eco-friendly materials and processes, appealing to environmentally conscious consumers and addressing global environmental concerns.
Regional Insights:
North America
In 2023, North America held the largest market share at approximately 32%. Factors contributing to this growth include the wide availability of affordable and stylish eyewear, favorable policies like the Affordable Care Act, and the rise of online retailers offering diverse products at competitive prices.
United States
The U.S. eyewear market is expected to grow at a CAGR of over 7% from 2024 to 2030, driven by the popularity of contact lenses, increased online shopping, and greater awareness of eye health. Advanced, durable, and stylish eyewear options further boost demand.
Asia Pacific
Asia Pacific is anticipated to record the highest growth rate of over 7% during the forecast period, driven by a large population, rising disposable incomes, and increased awareness of eye care. Countries like India, China, and Japan are witnessing robust growth due to lifestyle changes, increased digital device usage, and the availability of organized retail and online platforms.
Europe
Europe held a significant market share in 2023 and is projected to experience notable growth. Factors such as rising disposable incomes, increased focus on vision correction, and innovative products from prominent eyewear providers are driving market expansion in this region. The UK and Germany, in particular, are seeing substantial demand growth due to advancements in lens technology and a focus on eye health.
Middle East and Africa (MEA) Market Trends
The MEA region is expected to register a notable CAGR from 2024 to 2030. Rising disposable incomes, increasing awareness of eye health, and the influence of fashion trends have contributed to demand growth. Saudi Arabia, with a growing prevalence of vision disorders and rising disposable incomes, accounted for a significant revenue share in 2023.
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Key Market Players and Innovations:
Prominent eyewear companies driving market growth include Bausch + Lomb Corporation, Zeiss Group, Johnson & Johnson Vision Care Inc., and HOYA Corporation. These players focus on innovative products like contact lenses for various vision conditions and advanced progressive lenses. Emerging participants like Warby Parker and Shamir Optical Industry Ltd. are also influencing the market with accessible online services and cutting-edge technologies. For example, Shamir Optical employs proprietary technologies like EyePoint Technology III and IntelliCorridor to develop premium progressive lenses.
The global eyewear market is positioned for sustained growth as technological advancements, consumer awareness, and evolving distribution strategies continue to shape the industry.
Key Eyewear Companies:
- Bausch + Lomb Corporation
- Zeiss Group
- CHARMANT INC.
- CHEMIGLAS CORPORATION
- CIBA Vision (Alcon)
- CooperVision Limited
- De Rigo Vision S.p.A.
- ESSILORLUXOTTICA
- Fielmann AG
- HOYA Corporation
- JINS Inc.
- Johnson & Johnson Vision Care Inc.
- Marchon Eyewear Inc.
- Marcolin S.p.A.
- Prada S.p.A
- Rodenstock GmbH
- Safilo Group S.p.A
- Seiko Optical Products Co. Ltd.
- Shamir Optical Industry Ltd.
- Silhouette International Schmied AG
- Warby Parker
- Zenni Optical Inc.
Order a free sample PDF of the Eyewear Market Intelligence Study, published by Grand View Research.
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