Understanding Spotify Metrics Spotify propmotion is revolutionizing streaming media, as evidenced by their massive ecosystem. Their data sets have empowered record labels, artists, and music industry insiders to better understand their fans. Today, there is more data than ever before. Therefore, it is more important than ever to get a holistic view of it, understand how it works, and find ways to influence the metrics that matter to your career. Looking at the three most important metrics: followers, monthly listeners, and plays can help you decide how to allocate your future advertising budget. 1. Spotify Followers Did you know that according to official data, Spotify  reached 574 million monthly active users in 2023? A common misconception is that Spotify followers are not as important as they actually are. Spotify doesn't have a feed that notifies fans when their favorite musicians release new music. So what's the point of this metric?The answer is, of course,  the algorithm.  But don't worry, the algorithm is on your side and you can use it to your advantage to  stand out from the crowd. Spotify doesn't have a dedicated feed for fans to find your music, but it does have the most powerful automated mixes to showcase your new releases alongside other artists. Using tools like Release Radar and Discover Weekly can help you boost your streams significantly if your music resonates with a specific audience. To get noticed by the algorithm, we recommend growing your Spotify followers through a trusted ad service like ours. After you've taken this step and reached a larger audience, you can also use pre-stored promotions, offers, and contests to get even more people to follow you on Spotify.  2. Spotify Monthly Listeners  Spotify monthly listeners are a great measure of relevance and are often the first metric users see when they visit your profile. Monthly listeners are one of the platform’s key performance indicators and provide a timely representation of an artist’s success. Additionally, it’s a metric that a typical brand, promoter, or fan can quickly grasp. A monthly listener is someone who listens to your music at least once every 28 days. These statistics are updated every 28 days. Spotify uses a 28-day period because it's more practical and fair to keep to an even number of days and weeks. Additionally,

there are several different types of monthly listeners. The Segments tab helps you get a more complete picture of your audience by showing you  who doesn't listen regularly  and  who listens regularly. Super Listeners. These are the people who have  listened to you  most actively in the last 28 days. They'll likely continue to stream your music.  Moderate Listeners. These are your engaged listeners who  streamed your music frequently in the last 28 days. They have the potential to become super listeners, even if they're not as engaged right now. Small listeners. The last group consists of users who have actively listened to your music by streaming  once or twice in the past 28 days. They have the potential to become moderate listeners. Increasing your active audience, especially super listeners, will increase your streams and audience retention, but previous active listeners are also important. It may be easier to re-engage previous active listeners because they have already shown interest in your music through their active streaming. Understanding each of these categories will help you  track  your entire audience at different stages, from those who are new to your music to those who are still catching on. Incorporating these new audience segments into your marketing and publishing plan will give you continued following and engagement that will sustain your career for years to come. In addition, one of the most important things you can do to ensure that your monthly listenership continues to grow over time is to receive regular Spotify advertising while maintaining a regular publishing schedule. 3. Spotify Plays Streams are the result of all your hard work promoting your release. These are concrete evidences that translate into increased revenue and provide conclusive proof of each title's performance. Streams are a valuable asset. One of their main benefits is revenue generation. Multiple streams can lead to higher yields and profits. More Spotify plays help artists achieve their goal of getting noticed by companies, record labels and promoters. We offer artists  customizable Spotify plays packages  to fit each artist's individual needs. They offer various packages to boost your presence on  streaming platforms, including premium plays, playlist plays, algorithm plays, and album playlist plays. Strategy is key to successful music promotion. 4. Spotify Saves  Since saves are one of the most important sources of streaming, Spotify's save rate is essential for musicians who want to achieve great success. "Saves" refers to the total number of  times a user has saved  music. So, according to Spotify,  a user saves a song when they add it to their library or  personal playlist. To see how many times each song has been saved, visit your songs on Spotify for Artists.  Save rate (also known as save-to-listen rate) measures the percentage of songs that have been saved compared to songs that have been listened to. The platform considers this rate as a key factor in determining the quality of a song. If your music has a high retention rate, the editorial team is more likely to include it in one of their editorial playlists. Making an informed decision to buy Spotify saves can  improve your music's reach  and chances of success on the platform best spotify promotion service