IMARC Group’s report titled “Massage Equipment Market Report by Type (Electric, Non-Electric), Product (Chairs and Sofas, Back Massagers, Handheld, Neck and Shoulder, and Others), Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel, and Others), End User (Residential, Commercial), and Region 2025-2033. The global massage equipment market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033.

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Factors Affecting the Growth of the Massage Equipment Industry:

  • Increasing Awareness and Acceptance of Massage Therapy:

The industry has expanded at a good pace as more people are now acknowledging the impact massage therapy has on a patient's recovery. Over the years, the perception of massage has changed a lot, so now many people understand the importance of massage in relaxing, reducing stress and muscle pain. These main drivers are health awareness, increasing per capita income, and focus on adopting a healthy lifestyle. Additionally, customers seeking an expression of social touch are becoming more aware of the health benefits associated with regular massage, and hence, the demand for massage items for both private and professional use is increasing equally. Consumers are looking for affordable and easy possibilities for daily massage which drives the sales of massage chairs, hand-held massagers, massage cushions, and other similar items.

  • Technological Advancements in Massage Equipment:

The massage equipment industry has been experiencing technological changes in recent times and has reinvented more improved technologies in products. Industry players are constantly researching new technology in an effort to create better massage equipment that provides more satisfying massages tailored to the individual. Probably the most important technological factor that has fueled the growth in the industry is the incorporation of advanced massage techniques and methods in massage equipment. For example, massage chairs now come with Shiatsu, Swedish, deep tissue and reflexology, so that users can set their preferred massage type and intensity. In addition, smart massage devices are characterized by wirelessness and mobile application interfaces, which transform users' experience in terms of control and management of their massage equipment.

  • Growing Wellness and Spa Industry:

The growing trend of wellness and spa centers in the global arena has been observed as the main contributor to the growth of massage equipment. As people are focusing on personal care and especially taking a break from the usual rigors of life, the market demand for professional masseurs operating from spas, wellness centers, and massage clinics has increased significantly. As the need for professional massage service increases, so does the need for quality massage equipment from the wellness and spa industry. Spas and wellness centers are revamping their stock of equipment for massage; massage tables and chairs for standard massage systems and various equipment for different techniques of massage to acquire modern systems to meet the needs of modern wellness conscious people. Also, advancement in wellness tourism and wellness retreat locations has contributed to the need for massage equipment across the globe.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging massage equipment market trends.

Leading Companies Operating in the Global Massage Equipment Industry:

  • Beurer GmbH
  • Casada Deutschland GmbH
  • Family Inada Co. Ltd.
  • HoMedics USA LLC (FKA Distributing Co. LLC)
  • JSB Wellness
  • OSIM International Pte. Ltd.
  • Panasonic Holdings Corporation
  • Prospera Corporation
  • RoboTouch
  • Samsung Electronics Co. Ltd (Samsung Group)
  • Wahl Clipper Corporation
  • Zyllion

Massage Equipment Market Report Segmentation:

By Type:

  • Electric
  • Non-Electric

Electric represented the largest segment due to the increasing demand for automated and customizable massage experiences among consumers seeking convenience and advanced features in their massage equipment.

By Product:

  • Chairs and Sofas
  • Back Massagers
  • Handheld
  • Neck and Shoulder
  • Others

Chairs and sofas represented the largest segment because of their versatility, offering users a comprehensive massage experience akin to professional services, and their suitability for both personal and commercial use.

By Distribution Channel:

  • Hypermarket and Supermarket
  • Specialty Store
  • Online Sales Channel
  • Others

Hypermarkets and supermarket represented the largest segment owing to their widespread accessibility, offering a diverse range of massage equipment options to consumers in convenient locations with competitive pricing.

By End User:

  • Residential
  • Commercial

The commercial sector represented the largest segment due to the high demand for massage equipment in spas, wellness centers, gyms, and other commercial establishments catering to clients seeking professional massage services. 

By Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America’s dominance in the massage equipment market is attributed to factors such as high consumer awareness and acceptance of massage therapy, robust healthcare infrastructure supporting wellness practices, and a strong presence of manufacturers and distributors catering to diverse consumer preferences in the region.

Global Massage Equipment Market Trends:

The global market for massage equipment is expanding. This growth is driven by rising incomes in developing countries. People are spending more on wellness products. The aging population also increases demand. Older adults seek relief from joint pain and muscle stiffness.

Sedentary lifestyles and desk jobs contribute to this problem. They lead to musculoskeletal issues, increasing the need for massage therapy. This, in turn, boosts the demand for massage equipment. Additionally, government support for wellness and preventive healthcare is likely to further increase the market.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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