YouTube will begin offering short- video creators monetary help for their efforts. Here’s how the recent YouTube Shorts Fund works and who is eligible.

YouTube has introduced a new fund for content makers using the latest Shorts video format. YouTube Shorts enables creators to film quick videos, which can be up to sixty seconds long. YouTube first discussed strategies for the feature in April of 2020 prior officially launching in a beta version in the U.S. this past March and then opening up to all YouTube creators past week.

YouTube Shorts opened the channels to compete with the facility that has watched exponential growth since its launch in 2016, TikTok. Whether YouTube Shorts can offer TikTok a run for its money, it does have the benefit of the significant figure of people who already on the YouTube app. Even if a small figure of the 2.3 billion YouTube users takes advantage of the short-videos feature, that’s still a large user base.

In a blog post, YouTube the new Shorts Fund includes $100 million and will be disbursed to users throughout 2021 and 2022. YouTube is providing the fund as an option to reward creators for creating Shorts. According to the announcement, YouTube will reach out to video creators whose videos have reached “the most engagement and views” each month with their share of the fund. YouTube also plans on asking Shorts makers for feedback in order to help improve the user experience. In order to be eligible, YouTube Shorts users simply require to upload original content using the shorter video format. While this means the fund isn’t restricted to only creators enrolled in the YouTube Partner Program, they will still have to make sure their Shorts stick to YouTube’s Community Guidelines.

Why YouTube Started A Shorts Fund?

The official declaration clarifies that monetization for YouTube Shorts is necessary to the company, and the Shorts Fund is simply one of the initial methods YouTube prepares to compensate users. Besides rewarding creators, YouTube has another factor for making the new Shorts Fund. Simply put, it’s another way to compete with the popular TikTok app, which enables users to create short videos and help them earn. In 2020, TikTok announced the launch of its own Creator Fund, with potential creators needing to have at least 1,00,000 followers and at least 1,00,000 views on their videos in the past month in order to be eligible. Like the YouTube Shorts Fund, it intends to provide support to creators by rewarding them for uploading original content. By giving similar rewards and incentives with even fewer limitations, YouTube might not only call on to existing users but a few of those TikTok creators as well.

YouTube Shorts is the latest addition to the short-video field, and it’s still expanding in terms of features and pulling users. Now that YouTube Shorts is providing a creator fund with a financial reward, it is likely to lead to a hike in participation at the user end. At the very least, work as a way to promote those that are generating views with their Short videos to continue creating more content that might prove equally as popular. If that’s the case, then it might support YouTube Shorts to become a vast platform for short-form video content and even more of a TikTok competitor.

Elisa Wilson is a young and energetic author of this website, which offers basic knowledge about YouTube along with its download, installation, and activation procedures. She is working as a technical content writer for IBM and is currently based in Los Angeles along with her family. At YouTube, you can watch some visual content such as ASMR videos, songs, lectures, movies, comedy videos, etc. However, if you are proceeding to download, install, and activate the YouTube Premium Service, you can log on to: “YouTube.com/activate.”