IMARC Group’s report titled “Massage Equipment Market Report by Type (Electric, Non-Electric), Product (Chairs and Sofas, Back Massagers, Handheld, Neck and Shoulder, and Others), Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel, and Others), End User (Residential, Commercial), and Region 2025-2033. The global massage equipment market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.08% during 2025-2033.

Factors Affecting the Growth of the Massage Equipment Industry:

  • Increasing Awareness and Acceptance of Massage Therapy:

The massage therapy industry has grown quickly. More people now see its benefits for recovery. Recently, views on massage have shifted. Many recognize its role in relaxation, stress relief, and easing muscle pain. Key factors include a growing awareness of health, rising incomes, and a desire for healthy living. Furthermore, as people seek social touch, they become aware of massage's health benefits. This has increased demand for massage products, both for home and business use. Now, consumers want affordable, easy options for daily massage. This trend is boosting sales of massage chairs, hand-held massagers, massage cushions, and similar products.

  • Technological Advancements in Massage Equipment:

The massage equipment industry has recently seen significant technological advances. These have led to better products. Companies are now focused on creating more personalized, satisfying massages. A key factor in this growth is the introduction of advanced massage techniques in equipment. For example, modern massage chairs offer Shiatsu, Swedish, deep tissue, and reflexology options. Users can now choose their preferred massage type and intensity. Moreover, smart massage devices are now wireless and controlled via mobile apps. This has greatly improved the user experience.

  • Growing Wellness and Spa Industry:

The global rise in wellness and spa centers has boosted massage equipment sales. People are prioritizing personal care and seeking breaks from daily stress. This trend has increased the demand for professional massage therapists in spas, wellness centers, and clinics. As a result, the need for high-quality massage equipment has also grown. Spas and wellness centers are upgrading their supplies. They are adding massage tables and chairs, along with equipment for various techniques. This ensures they meet the needs of health-conscious clients. Moreover, the growth of wellness tourism and retreats has further increased the demand for massage equipment worldwide.

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Leading Companies Operating in the Global Massage Equipment Industry:

  • Beurer GmbH
  • Casada Deutschland GmbH
  • Family Inada Co. Ltd.
  • HoMedics USA LLC (FKA Distributing Co. LLC)
  • JSB Wellness
  • OSIM International Pte. Ltd.
  • Panasonic Holdings Corporation
  • Prospera Corporation
  • RoboTouch
  • Samsung Electronics Co. Ltd (Samsung Group)
  • Wahl Clipper Corporation
  • Zyllion

Massage Equipment Market Report Segmentation:

By Type:

  • Electric
  • Non-Electric

Electric represented the largest segment due to the increasing demand for automated and customizable massage experiences among consumers seeking convenience and advanced features in their massage equipment.

By Product:

  • Chairs and Sofas
  • Back Massagers
  • Handheld
  • Neck and Shoulder
  • Others

Chairs and sofas represented the largest segment because of their versatility, offering users a comprehensive massage experience akin to professional services, and their suitability for both personal and commercial use.

By Distribution Channel:

  • Hypermarket and Supermarket
  • Specialty Store
  • Online Sales Channel
  • Others

Hypermarkets and supermarket represented the largest segment owing to their widespread accessibility, offering a diverse range of massage equipment options to consumers in convenient locations with competitive pricing.

By End User:

  • Residential
  • Commercial

The commercial sector represented the largest segment due to the high demand for massage equipment in spas, wellness centers, gyms, and other commercial establishments catering to clients seeking professional massage services. 

By Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America’s dominance in the massage equipment market is attributed to factors such as high consumer awareness and acceptance of massage therapy, robust healthcare infrastructure supporting wellness practices, and a strong presence of manufacturers and distributors catering to diverse consumer preferences in the region.

Global Massage Equipment Market Trends:

The global market for massage equipment is expanding. This growth is driven by rising incomes in developing countries. People are spending more on health products. An aging population also drives demand. Older adults seek relief from joint pain and muscle stiffness.

Sedentary lifestyles and desk jobs contribute to this problem. They lead to musculoskeletal problems, which increases the need for massage therapy. This in turn drives the demand for massage equipment. Additionally, government support for health and preventive healthcare is expected to further drive market growth.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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