When it comes to men grooming, shaving cannot be ignored. It cannot be done without using a razor. Shaving involves removing the hair shaft tip that has grown through the skin. There are several razors that can be completely disposable or have a disposable blade that can be replaced during its usage. There are also electric razors.
The demand for grooming products is rising in rural regions, electric razors are among such grooming products. Consumers in such areas are becoming aware of the quality of products offered in the market, due to the rising usage of social media.
In addition, women also tend to use razors to shave off the hair growth on the body. It thus results in the growing demand for razors with advanced technology for smooth skin among women. Brands are offering types of razors, as per the preference of the women in types of colors to make them look attractive.
The razor industry has garnered $17,405 million revenue in 2021, and it is projected to generate $20,866.6 million revenue, rising at a rate of 2% in the coming future. It is ascribed to rising concentration on personal grooming and increasing disposable income of people.
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Types of Razors Used in Industry:
Disposable Razor: The disposable razor is inexpensive, and it can be sold in packs of between ten to twenty. These razors are a great gap solution during an emergency, and hence they offer a great solution for camping or travel. It offers convenience in carrying less weight in the travel bag.
Electric Razor: Electric razors can be used quickly and conveniently. It provides ease in shaving, as it only requires one to turn it on and move around the face. Unlike, conventional razors, these razors can be used without creams.
Standard Razor: While using a standard razor, several rules are required to be followed. It requires cleaning the standard razor and using a sharpened blade. In such razors, you must avoid shaving with a blunt or dull blade.
Cartridge Razor: These razors include a plastic or metal handle that comes with a flexible center that enables the razor to move around the shape of the face. The replaceable cartridges include around six stainless steel blades.
Safety Razor: Safety razors are the conventional razors that your grandfather might have used, or your father uses on a regular basis. The slight edge of this razor makes contact with the skin to prevent it from making a cut into it. Therefore, it is named a safety razor.
Straight Razor: Straight razors or cutthroat razors consist of a sharp blade. It folds into a handle. Usually, the blade and handle are customized and engraved, according to the user's preferences.
The major companies operating in the industry are Dorco Co. Ltd., Koninklijke Philips N.V., Dollar Shave Club Inc., Wahl Clipper Corporation, Feather Safety Razor Co. Ltd., and Harry’s Inc.
Therefore, the rising awareness of grooming to enhance appearance boosts the demand for razors.