Paddleboarding's Surging Popularity on Both Coasts

Stand up paddleboarding (SUP) has seen explosive growth in popularity over the past decade. What started as a niche watersport enjoyed primarily by experienced surfers in Hawaii has now grown into a mainstream activity enjoyed by people of all ages and athletic abilities. SUP provides a low-impact full body workout and allows participants to experience stunning coastal scenery from a unique vantage point on the water.

The versatility and accessibility of Stand Up Paddleboarding has been a major factor in its rising popularity. Paddleboards can be used on almost any body of water from oceans and lakes to rivers. All that's needed is the board, a paddle, and basic balance and coordination. This has allowed the sport to attract enthusiasts in areas far from the ocean, expanding its reach inland. With classes and rentals now widely available, SUP is also very accessible for those wanting to try it without investing in all the necessary equipment up front.

SUP Catches on with Weekend Warriors and Tourists Alike


On coastal areas in California, Florida, Hawaii and elsewhere, SUP has taken off as an ideal way for tourists and locals alike to enjoy scenic waters and be active outdoors on weekends. Paddleboarding allows for a enjoyable physical activity combined with majestic coastal views, without the commitment or learning curve of surfing. Rentals and beginner classes make it low pressure for visitors wanting a new way to experience the ocean. The portable nature of paddleboards also allow them to practice SUP on rivers, lakes and reservoirs further inland when not near the coast.

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