Stock Images and Videos Market Report 2024-2032 | Trends, Growth, and Key Players

The global Stock Images and Videos Market was valued at USD 5.2 billion in 2023. This market is projected to grow significantly, reaching USD 5.5 billion in 2024 and further expanding to USD 9.3 billion by 2032. This growth represents a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period (2024-2032). The increasing demand for digital content, driven by the growth of e-commerce, social media, and digital marketing, is a key factor fueling this expansion.

Stock images and videos are licensed visual content that can be used for commercial, editorial, and personal purposes. These resources provide a cost-effective and time-saving alternative to custom photography and videography. The market is categorized by various segments based on product type, source, application, license, and end-user.

Industry Key Trends

• Rise in Digital Marketing and Content Creation: The proliferation of online platforms and digital media has driven the need for high-quality visual content, boosting the demand for stock images and videos.

• Increased Use of AI and Automation: Artificial Intelligence (AI) is being used to generate and curate stock content, improving search efficiency and personalization.

• Growing Demand for Authentic and Diverse Content: Brands and content creators are seeking more authentic, diverse, and culturally representative visuals to connect with global audiences.

• Shift Towards Video Content: The demand for stock videos is increasing rapidly due to the popularity of video content on social media platforms, streaming services, and corporate communications.

• Subscription-Based Models: The adoption of subscription models by key players has made stock content more accessible and affordable for users.

• Advancements in Licensing: Simplified licensing models, such as royalty-free (RF) licenses, are making it easier for users to access and utilize stock content legally.

Market Segmentation: https://straitsresearch.com/report/stock-images-and-videos-market/segmentation

Stock Images and Videos Market Size and Share

The stock images and videos market is experiencing steady growth, driven by the increasing demand for digital content across various industries. In 2023, the market was valued at USD 5.2 billion, with projections indicating growth to USD 9.3 billion by 2032. This reflects a CAGR of 6.7% during the forecast period.

The market share is distributed among major players such as Adobe Stock, Getty Images, Shutterstock, and Depositphotos, who are leading the industry with extensive libraries and innovative content solutions.

Stock Images and Videos Market Statistics

• 2023 Market Value: USD 5.2 billion

• 2024 Market Value: USD 5.5 billion

• 2032 Projected Market Value: USD 9.3 billion

• CAGR (2024-2032): 6.7%

• Top Segments: Videos, commercial applications, and RF licensing

• Dominant Regions: North America, Europe, and APAC

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Regional Trends

1. North America

• United States and Canada are the primary contributors to market growth in North America. The region holds the largest market share due to the high demand for digital marketing content, robust e-commerce activity, and advanced media industries.

• The presence of key players like Getty Images, Shutterstock, and Adobe Stock boosts the region’s dominance.

2. Asia-Pacific (APAC)

• China, India, Japan, and South Korea are driving growth in the APAC region. The rapid digitization of businesses, growth in social media platforms, and the expanding e-commerce sector are major factors contributing to the market.

• The increasing number of small and medium enterprises (SMEs) in the region is further fueling demand for cost-effective stock content.

3. Europe

• Key countries in Europe include Germany, the United Kingdom, France, and Spain. The demand for stock content in Europe is driven by the media, publishing, and advertising sectors.

• European brands are increasingly seeking diverse and culturally relevant content to appeal to global audiences.

4. LAMEA (Latin America, Middle East, and Africa)

• Brazil, Mexico, South Africa, and the UAE are leading the growth in the LAMEA region. The region is witnessing increased investment in digital marketing and online content creation.

• The expansion of the creative industry and digital transformation initiatives are propelling market growth.

Market Segmentations

1. By Product

• Stock Images: High-quality photographs for use in commercial, editorial, and personal projects.

• Stock Videos: High-resolution video clips suitable for digital marketing, advertisements, and multimedia projects.

2. By Source

• Macrostock: Exclusive, high-priced content usually licensed for large-scale commercial use.

• Microstock: Affordable, non-exclusive content that caters to a broader range of users, including small businesses and individual creators.

3. By Application

• Commercial: Used in advertisements, branding, marketing campaigns, and corporate presentations.

• Editorial: Used in news articles, blogs, documentaries, and educational content.

4. By License

• RM (Rights Managed): Licensing based on specific usage parameters such as duration, location, and audience.

• RF (Royalty-Free): One-time payment for perpetual use across multiple projects and platforms.

5. By End-User

• Marketers: Professionals seeking visual content for campaigns and advertisements.

• Films and TV Producers: Creators needing high-quality visuals for film and television productions.

• Media and Publishing Companies: Companies using stock content for news, magazines, and online publications.

• Business and Individual Creators: Entrepreneurs, bloggers, and social media influencers using stock content for creative projects.

Top Players in the Stock Images and Videos Market

1. Adobe Stock

2. Getty Images

3. Hanhua Yimei

4. Visual Technology

5. Fotosearch

6. Shutterstock

7. 123rf

8. Agence France Presse (AFP)

9. Agefotostock

10. Can Stock Photo

11. Coinaphoto

12. Death to Stock

13. Depositphotos

14. East News

These key players are investing in expanding their content libraries, enhancing search functionalities, and adopting new technologies to meet the evolving needs of users. Subscription-based models, AI-driven personalization, and a focus on diverse and inclusive content are some of the strategies being employed to maintain market competitiveness.

The global stock images and videos market is poised for significant growth in the coming years, driven by the increasing demand for digital content across various industries. With a projected CAGR of 6.7% from 2024 to 2032, the market offers substantial opportunities for both established players and new entrants. As trends like AI integration, diverse content needs, and video-centric marketing continue to shape the industry, companies that adapt to these changes are likely to thrive. The rise of digital marketing, e-commerce, and the creative economy will continue to fuel demand for high-quality stock images and videos worldwide.

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