Sports and Energy Drinks Market- India 

Base Year: 2024

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 11.5% (2024-2032)

Market Size in 2023: USD 3.1 Billion

Market Size in 2032: USD 8.4 Billion

The India sports and energy drinks market is expanding quickly due to trends in exercise, development, and greater health concern. According to the latest report by IMARC Group, the market size reached USD 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 8.4 Billion by 2032, exhibiting a growth rate (CAGR) of 11.5% during 2024-2032.

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India Sports and Energy Drinks Market Trends and Drivers:

  • Rising Health Consciousness: More people in India are becoming health-conscious, leading to a growing demand for performance and recovery drinks. Young fitness enthusiasts, athletes, and active professionals are at the forefront of this trend, seeking beverages that complement their fitness routines and lifestyle.

  • Natural Ingredients in Focus: As consumers become more aware of what they consume, there is an increasing preference for drinks made with natural ingredients. Brands are responding by creating healthier products, offering options that are free from artificial additives and focused on delivering genuine health benefits.

  • Role of Social Media & Influencers: Social media platforms and fitness influencers play a major role in promoting sports and energy drinks. Their influence is creating a culture of fitness and wellness, where consumers are encouraged to choose products that align with their health goals.

  • Government Initiatives Promoting Fitness: Initiatives like the Fit India Movement, along with state programs encouraging physical activity, are pushing more people to adopt healthier lifestyles. This has led to a rise in the number of gyms, fitness studios, and sports clubs across the country, contributing to the growing demand for sports drinks.

  • Energy Drinks Popular Among Athletes: Energy drinks, known for their quick energy and hydration benefits, are especially popular among athletes and sports participants. Sports like cricket, football, and running are drawing more participants, which in turn is boosting the consumption of energy and recovery drinks.

  • Digital Transformation & E-Commerce: The rise of e-commerce and digital marketing has transformed how consumers access sports and energy drinks. Online platforms make it easier for people to discover, compare, and purchase products with convenience and transparency. Brands are also using social media campaigns and influencer partnerships to engage with their audience.

  • Product Innovation: Brands are constantly innovating by introducing new flavors, sustainable packaging, and options like vegan and organic products. This evolution is helping them cater to the changing preferences of modern consumers.

India Sports and Energy Drinks Market Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India sports and energy drinks market share. It includes forecasts for the period 2024-2032 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

  • Isotonic

  • Hypertonic

  • Hypotonic

Breakup by Packaging Type:

  • Bottle (Pet/Glass)

  • Can

  • Others 

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online 

  • Others

Breakup by Region:

  • North India

  • West and Central India

  • South India

  • East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

  • Market Performance (2018-2023)

  • Market Outlook (2024-2032)

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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