The global network traffic analysis market size is expected to reach USD 6.21 billion by 2030, registering a CAGR of 5.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Network Traffic Analysis (NTA) comprises general network operations and management; recording, reviewing, and analyzing the network traffic for performance and security; and identifying the anomalies. The growing internet penetration rate, the shifting consumer preference toward online platforms, the continued adoption of the Bring Your Own Device (BYOD) trend, and the subsequent upsurge in cybercrime have triggered the need to handle the network traffic and complexity efficiently, thereby driving the demand for advanced network management systems.

Cloud-based deployment is expected to gain traction over the forecast period as most organizations are aggressively adopting work-from-home and remote working practices in the wake of the outbreak of the COVID -19 pandemic. Cloud-based deployment provides adequate agility as organizational data can be stored over the cloud and accessed in real-time, irrespective of the location, for further comprehensive analysis. However, cloud-based deployments also increase the volumes of data being exchanged over the data networks, thereby driving the need for robust network traffic analysis solutions.

Gather more insights about the market drivers, restrains and growth of the Global Network Traffic Analysis Market

North America accounted for the largest revenue share of the global market in 2024. The U.S. and Canada, which are considered the most developed economies in the North America continent, are equally known for aggressive adoption of the latest and advanced technologies, such as the Internet of Things (IoT), Artificial Intelligence (AI), and cloud computing. A strong and well-developed IT infrastructure deployed in the region bodes well for aggressive adoption of network traffic analysis solutions.

Network Traffic Analysis Market Report Highlights

• The software segment dominated the market in 2024 with a revenue share of more than 64.0% as enterprises continued to adopt various network traffic analysis software to handle the network traffic

• The cloud segment is expected to grow over the forecast period owing to the benefits, such as cost-saving, agility, and convenience in accessing the data, provided by cloud-based deployment and the continued adoption of Work From Home (WFH) policy by organizations

• The small and medium enterprise segment is anticipated to expand at the highest CAGR from 2025 to 2030 owing to the growing awareness about network traffic analysis and its benefits among small and medium enterprises

• North America dominated the market in 2024 owing to the early and aggressive adoption of the latest and advanced technologies, such as IoT and cloud computing, which has been driving the demand for network traffic analysis solutions in the regional market

Key Network Traffic Analysis Company Insights

The network traffic analysis market features several key players that shape its landscape. Arista Networks, Inc. provides advanced telemetry solutions for real-time visibility into network performance, while Broadcom enhances its offerings through strategic acquisitions that improve network management capabilities. Cloudflare, Inc. focuses on integrating robust security features with its network analysis tools, while Zoho Corporation Pvt. Ltd. offers analytics solutions that empower businesses to monitor and analyze network traffic effectively. These companies play a significant role in shaping the network traffic analysis industry.

• Arista Networks, Inc. specializes in advanced network observability solutions that enhance visibility and security across high-density networks. The company offers a range of products, including the DANZ Monitoring Fabric, which provides real-time monitoring and analytics capabilities for network traffic. Arista’s solutions are designed to support non-blocking packet capture and advanced telemetry, enabling organizations to optimize their network performance while ensuring robust security measures.

• Cloudflare, Inc. provides a suite of tools that enhance the security and reliability of internet applications. The company’s network traffic analysis solutions integrate seamlessly with its Content Delivery Network (CDN) and security offerings, allowing organizations to monitor traffic patterns and detect anomalies in real-time. Cloudflare’s platform is designed to protect against DDoS attacks and other cyber threats while ensuring optimal performance for users worldwide.

List Of Key Players in the Network Traffic Analysis Market

• Arista Networks, Inc.
• Broadcom
• Cloudflare, Inc.
• Fortra, LLC
• Kentik
• Zoho Corporation Pvt. Ltd.
• NEC Corporation
• NETSCOUT
• Netreo
• Progress Software Corporation

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