Organic Baby Shampoo Market Expansion Fueled by Increasing Awareness of Skin Health
The global organic baby shampoo market size is estimated to reach USD 1,050.5 million by 2030, registering to grow at a CAGR of 7.9% from 2025 to 2030 according to a new report by Grand View Research, Inc. Rising consciousness among parents regarding baby care products and safety issues related to children’s skin and hair care, such as scalp infection, tangles, and knots, has been driving the market.
In 2016, according to a survey conducted by the Organic Trade Association on 1,200 consumers with at least one child in U.S., more than a one third of the parents claim they make organic choices for their baby. Increasing awareness among consumers has led to the availability of these products in various stores, including hypermarkets, departmental stores, and pharmacies across the world. Millennial parents have been one of the prominent buyers of organic baby shampoo, which, in turn, widens the scope of the market.
One of market triggers is the gradual move of the consumers towards organic, sustainability, and green ingredients in all major personal care products. People are increasingly becoming aware of organically derived ingredients as they consist of bioactive extracts and essential oils, which provide nourishment to skin without any side effects.
Gather more insights about the market drivers, restrains and growth of the Global Organic Baby Shampoo Market
Enthused by the market growth, many new companies are entering in the baby care products segment with innovative consumer engagements. For example, EcoCentric Mom is a startup that offers a wide range of products, including shampoo products, for the sensitive skin of babies, which consist of organic and natural ingredients, cruelty-free, nontoxic, dairy and gluten-free, and vegan materials. Additionally, the company provides subscription facility to consumers by offering customizable monthly boxes tailored for non-toxic and organic baby care products for both pre and post pregnancy care of the child.
By distribution channel, e-commerce distribution channel is the fastest growing channel. Online vendors offers a wide range of products, along with information regarding the ingredients and customers reviews, which is driving the segment. Moreover, many of the millennial parents are mostly working and prefer to reduce efforts by online shopping through popular websites, such as BabyCulture.in, MyBabyCart.com, Hopscotch.in, amazon.com, and Walmart.com. In addition, e-retailers opt out strategies such as content driven growth and contests approach on their websites to increase online traffic, which has been creating potential customers.
Asia Pacific is the fastest growing regional market for organic baby shampoo. The market growth is mainly attributed to factors such as increase in people's purchasing power, changing lifestyle, enhancing receptibility of organic products, and growing trend of online shopping.
Organic Baby Shampoo Market Report Highlights
- Asia Pacific is anticipated to grow at the fastest CAGR in the global market for organic baby shampoo from 2025 to 2030. Growing number of births, rapid urbanization, and preference for organic products among millennial parents are expected to drive the market in the region. China and India are among the top two countries witnessing the growth of organic baby shampoo products
- The hypermarket & supermarket segment accounted for the largest revenue share of 39.2% in the global organic baby shampoo industry in 2024. Increasing availability of a wide number of organic baby shampoo in these stores is one of the main reasons driving the segment
- Rising women workforce across the globe has been driving the demand for organic shampoo as mothers have become more conscious about the health and hygiene of their children and are willing to pay a premium price for a valuable product
- Companies with a strong brand image will build traction and will continue to enjoy a greater portion of the marketplace.
Regional Insights
The North America organic baby shampoo market accounted for the largest revenue share of 32.3% globally in 2024. The demand for organic baby shampoo in the region is rapidly increasing, driven by changing consumer preferences toward health, safety, and sustainability. This trend is particularly notable in the United States and Canada, where parents increasingly seek natural, non-toxic alternatives for baby care products. A growing proportion of millennial parents in these economies are tech-savvy and highly informed about product ingredients. These parents are more likely to research and choose products that align with their values, such as organic, eco-friendly, and cruelty-free products. The well-established e-commerce sector further presents notable growth avenues for the regional market.
List of Key Players in the Organic Baby Shampoo Market
- Johnson & Johnson Services, Inc.
- The Clorox Company
- Himalaya Wellness Company
- Amishi Consumer Technologies Private Limited
- Unilever
- Galderma laboratories, L.P.
- Earth Mama Organics
- Pigeon Corporation
- Expanscience Laboratoires
- Beiersdorf AG
Order a free sample PDF of the Organic Baby Shampoo Market Intelligence Study, published by Grand View Research.
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