Personal Lubricant Market Report 2022-2027

Posted 2023-01-31 16:27:20

According to the global personal lubricant market report by IMARC Group, the market reached a value of US$ 1.13 Billion in 2021, and it is projected to reach a value of US$ 1.73 Billion by 2027, exhibiting a CAGR of 6.70% during 2022-2027.

Personal lubricant represents specialized lubes, gels, and liquids that are applied on individuals’ private parts, including the penis, vagina, and anus, to lower pain and friction during sexual intercourse. They are manufactured from the combination of several ingredients, such as glycerin, vinyl dimethicone, polyethylene glycol, purified or deionized water, hydroxyethyl cellulose, carboxymethyl cellulose, etc.

Personal lubricant products help in relieving pain, reducing curl vaginal dryness or chafing, mitigating irritations, decreasing the risk of injuries, and offering protection against sexually transmitted infections (STIs). Consequently, they are in extensive demand among consumers across the globe.

Market Trends

The elevating need for various personal care products and the increasing prevalence of vaginal dryness issues and erectile dysfunction are among the key factors driving the personal lubricant market. In addition to this, the rising usage of water-based personal lubes, on account of their gel-like structure, easy-to-clean formula, proven efficiency, and enhanced compatibility with condoms and sex toys, is acting as another significant growth-inducing factor.

Apart from this, the development of premium medicated lubricants in multiple types and flavors, which include k-y jelly and replens, which aid in vaginal tears, and the expanding availability of these products across numerous online and offline drug and grocery stores are also positively influencing the global market. Moreover, the growing consumer awareness about the diverse usability of the product and the launch of favorable initiatives by government bodies and non-governmental organizations (NGOs) aimed at providing adequate sex education in educational settings for sensitizing the younger demographics are expected to propel the personal lubricant market over the forecasted period.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

BioFilm IP LLC, Church & Dwight Co. Inc., Cupid Limited, Karex Berhad, LifeStyles Healthcare Pte Ltd, Lovehoney Group Limited, Reckitt Benckiser Group PLC, Sliquid LLC, The Yes Yes Company Ltd. and Trigg Laboratories Inc.

Report Segment

Breakup by Type:

Water-based
Silicone-based
Oil-based

Breakup by Gender:

Male
Female

Breakup by Distribution Channel:

E-Commerce
Drug Stores
Others

Regional Insights:

Asia Pacific
North America
Europe
Middle East and Africa
Latin America

On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.

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