The global nootropics market size was valued at USD 2.1 billion in 2021 and is poised to grow at a significant CAGR of 12.5% during the forecast period 2022-28 Nootropics, often known as brain boosters or smart pills, are medications that improve cognitive abilities such as creativity, memory, executive function, and motivation. Due to a combination of circumstances, the nootropics sector has seen tremendous growth despite a host of legislative initiatives aimed at stifling and demonizing it.

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Market growth is likely to be fuelled by rising demand for smart and brain-boosting medications. These smart medications are used by a huge number of professionals and students to improve their memory and focus. Demand is expected to be driven by continuous product development employing both natural and synthetic raw materials. Natural nootropics such as spinach, green tea, matcha tea, caffeine, beets, eggs, kutcha tea, Brahmi, liver, fish oil, arctic root, pine bark, ginseng, and turmeric have been increasingly popular in recent years. According to a study conducted by the American Council on Exercise (ACE), almost half of all Americans prefer to consume items made with natural components. The market for plant-based products is expected to rise as the vegan population grows in economically developed nations such as Europe and North America. To fulfil the growing demand for nootropics, manufacturers are focusing on natural components. In April 2019, Gaia Herbs, for example, launched Bacopa, a new vegan supplement.

The global nootropics market segmentation:

1) By Application: Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-aging, Sleep & Recovery and Anxiety.

2) By Distribution Channel: Offline and Online

Owing to the large number of participants and increasing usage of nootropics by students and young population to improve memory and focus, the North American market is expected to have the greatest revenue share in the global market. Furthermore, the rising number of people suffering from anxiety disorders, sleep problems, depression, and other mental illnesses is expected to drive market growth in North America. High vitamin supplement use, a growing number of approvals for these pharmaceuticals, such as FDA-classified 'Generally Regarded As Safe' goods, and powerful marketing techniques are all contributing to the market's rise in North America. From 2021 to 2028, Asia Pacific is expected to grow at the fastest rate of 16.0 percent. Following the onset of the COVID-19 pandemic, consumers in economies such as China and India have turned their attention to personal wellness and are increasingly purchasing such items, resulting in a boom in demand for natural, herbal nootropics for improving cognitive function.

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There are several industry players working in the Nootropics Market, which include Accelerated Intelligence Inc., Nootrobox Inc., AlternaScript LLC, Onnit Labs LLC, Cephalon Inc., Clarity Nootropics, United Pharmacies, Powder City LLC, Purelife Bioscience Co., Peak Nootropics

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