Ways to research keywords using Google Keywords Planner |...

Ways to research keywords using Google Keywords Planner

Posted 2023-02-15 06:27:15

Google Keyword Planner is the new name for the free Google Ads tool formerly known as Google Keyword Tool. Its main goal is to help you find the right keywords for your Google Ads campaigns.

Despite being a PPC tool, it is frequently used for SEO tasks, largely since it is free and offers reliable keyword ideas directly from Google.

Since it was introduced back in 2013, the major functions of Keyword Planner haven’t changed all that much. It underwent a revamp in the start of 2018 and a few new features were added.

The Benefits of Google Keyword Research Tool

The Google keyword tool is a fantastic and extremely effective tool for keyword analysis. It differs from others because it has a variety of characteristics and advantages. We will now talk about a few advantages of the Google keyword research tool.

1. Google keyword planner helps to find the most relevant keyword:

With the aid of this tool, you can clearly understand your keywords regardless of whether you are a blogger or website owner. Any term you enter will return results that are either very similar to the exact match keyword or broad match. Selecting the appropriate keywords for your website is simple.

2. You can build an effective marketing strategy:

A substantial amount of historical data was kept in the Google keyword tool. When you run a keyword analysis, the average will be displayed. Monthly search volume, rivalry, impressions from organic and paid search, average bid rates, and a ton more. You can create your efficient marketing plans or strategies using this helpful report.

3. You can find and target the right audience:

You may accurately assess your audience using this tool. what your target audience needs and wants. Also you can increase the number of visitors to your website in this way. Additionally, it may increase your website’s organic traffic.

4. Google keyword research can help you to beat your competitors:

With the use of the Google keyword tool, you can effectively outperform your rivals. It is the most practical tool for providing you with an accurate competitor report. Consequently, you can simply defeat your rivals.

5. You can increase your ROI (Return On Investment):

This is a fantastic and sophisticated tool that allows you to not only analyze your keyword but also to view keyword performance predictions based on your budget and average bid prices. Therefore, you can successfully design your business budget, which will also enable you to improve ROI.

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