Market Scope

MRFR (Market Research Future) believes that the organic baby products market could project a decent CAGR of 7.50% from 2020 to 2030. The global market is on track to achieve a valuation of USD 1.60 billion by 2030.

Major Drivers and Deterrents

A variety of baby bathing products are made using a blend of natural along with synthetic ingredients that effectively cleans the baby’s skin as well as body. But the artificial components present in these traditional baby bathing products are toxic and can harm the baby’s sensitive skin, leading to skin allergies and rashes. Organic baby bathing products, on the other hand, do not contain any animal-based components or synthetic ingredients, and are therefore, deemed to be a safer option to be used during baby bathing compared to the conventional products. Rapid surge in birth rates across Sweden, Russia, U.K., Spain, and Czech Republic along with Asian countries like India and China can also enhance the market size in the following years.

Mounting employment rate among women has made them more financially strong and self-sustainable, compelling them to opt for quality products for their infants. This is a strong reason for the market’s relentless growth worldwide. More and more parents are choosing organic baby products given their plant-based ingredients, including calendula, chamomile and aloe, and the absence of any skin irritants. One notable trend emerging in the organic baby personal skin care segment can be the shift towards premium-priced organic products.

Firms with robust infrastructure and keen interest in exhaustive R&D are striving to bolster their footprint in the global market. As a result, regional companies are experiencing intense competition from these players, in terms of technology, price and reliability. The market’s competitive landscape shall remain fierce with players constantly trying to foster their service and product offerings via joint ventures, mergers, acquisition, and technical innovations.

Reputed Firms

The top manufacturers of organic baby products in the global industry are The Clorox Company (US), Hain Celestial Group, Inc. (US), Johnson & Johnson (US), The Green People Company Limited (UK), to name a few.

Many of these brands are striving to achieve eco certifications, like COSMOS organic, to remain ahead of other competitors. These certifications mandate the item to have over 95% of the ingredients to be plant-derived and organic. These trends are picking up speed rapidly in the global market, especially with consumers increasingly focusing on the products’ labeling. 

Segmental Analysis

In order to present an exhaustive framework of the organic baby bathing products market report, MRFR report has considered a few key segments, which are type as well as distribution channel.

The various types of organic baby bathing products that are available on the global market include body wash, soaps, wet wipes, shampoos, and more. Babies need a bath at least three to four times a week to restrict extra oil secretion. Their skin needs to get rid of excessive moisture and be kept dry, as a result of which the demand for organic wet wipes has escalated worldwide.

The distribution channels selling organic baby bathing products include store-based as well as non-store-based. The types of store-based distribution channels are specialty stores, supermarkets & hypermarkets, and others.

Regional Study

The organic baby bathing products market size can be regionally divided into Europe, North America, Asia Pacific (APAC), and RoW (the rest of the world).

The organic baby bathing products market trends have been tremendously strong in Europe, which took the lead in 2018 with the biggest share of 42.09%. The regional market will witness commendable growth thanks to the high popularity of online platforms and the high availability of a variety of organic products for babies in specialised and online stores across Germany, Spain, and various other countries. An increasing number of vegan populations preferring the use of organic products for their babies are majorly driving the regional market.

The Asia Pacific market is touted to experience the fastest growth over the coming years, as the sales of various organic baby bathing products have been shooting up among the expanding urban population. Enhanced purchasing capacity of people in emerging countries like Thailand, China and India is letting parents expend more on their babies’ safety. Growth of the e-commerce sector has been favorable as well, as online platforms offer ranges of easily accessible products along with discounts. High birth rate across the region also raises the need for advanced products like baby monitors. In addition to this, surge in dual working families coupled with the soaring number of employment rate, especially among women, will favor the advanced baby monitors industry in the ensuing period. Vigorous product marketing by leading brands in the region to spread awareness among parents as well as guardians could benefit the market in the years ahead.

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