India Bottled Water Market Thrives Amid Changing Consumer Preferences
India's Bottled Water Market Soars: Projected to Reach USD 11.392 Million by 2032
The Indian bottled water industry is experiencing unprecedented growth, with market size valued at USD 4.28 million in 2024 and expected to surge to USD 11.392 million by 2032, registering a robust CAGR of 13%.
This remarkable expansion is driven by increasing health consciousness, urbanization, and a rising preference for convenient hydration solutions among consumers.
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Competitive Landscape
The Indian bottled water market is characterized by intense competition among key players striving for market dominance. Leading companies such as Bisleri International, PepsiCo Inc., and The Coca-Cola Company have established strong footholds, continually innovating to cater to diverse consumer preferences. These industry giants are focusing on product differentiation, sustainable packaging, and expanding distribution networks to maintain their competitive edge.
Regional Demand Trends
While the bottled water market is flourishing nationwide, certain regions exhibit higher demand. Urban centers and metropolitan areas are witnessing a surge in consumption due to lifestyle changes and increased awareness about waterborne diseases. Additionally, regions with inadequate public water infrastructure are contributing significantly to the market's growth, as consumers turn to bottled water for safe drinking options.
Key Market Segments in Elderly Nutrition and Packaged Food Industry :
by Product
Flavoured Water
Purified Water
Mineral Water
Sparkling Water
The Indian market for bottled water is divided into several product categories, including mineral, sparkling, flavoring, and filtered water. With a market share of over 40.0% in 2024, the purified category is expected to continue to dominate the market for the foreseeable future. Because polluted particles in running water are often the cause of diseases like typhoid, dysentery, and diarrhea, consumers are looking for ways to save water, and businesses are facing similar difficulties. For instance, Aquafina offers filtered, sodium-free pure drinking options.
by Packaging Type
PET (Polyethylene Terephthalate) Bottles
Water Cans
Others
by Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Others
The India Bottled Water Market is divided into off-trade and on-trade segments based on the distribution route. In 2024, the off-trade category had the most revenue share, accounting for 85.6%. All retail establishments, including supermarkets, hypermarkets, convenience stores, mini markets, and traditional stores, are included in this sector. The growing convenience of quickly choosing the preferred brand of bottled water with a certain mineral combination is propelling the growth of the India Bottled Water Market over the forecast period. The off-trade market carries brands including Himalayan, Bailley, Kinley, Bisleri, and Aquafina.
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by Distribution Channel
Online Retail
Supermarket and Hypermarket
Speciality Store
Convenience Stores
Others
The market has been segmented into specialty retailers, convenience stores, supermarkets and hypermarkets, online retail, and others based on distribution channels. The supermarket and hypermarket subsegment is anticipated to produce the most revenue out of all of these.
Due to the wide variety of products available, the supermarket and hypermarket subsegment of the ginger powder market had the largest market share in 2023. Customers now have an easier time buying because to these stores' improvements. The bargains and discounts that supermarkets offer also draw customers. The market trend for ginger powder has grown as a result of consumers finding it very convenient to buy from supermarkets and hypermarkets.
Leading Companies Driving the Elderly Nutrition and Packaged Food Market :
1. Bisleri
2. Himalayan
3. Bailley, Parle Agro
4. Pepsi’s Aquafina
5. Coca-Cola’s Kinley
6. Coca-Cola India
7. PepsiCo India
8. Dharibal Group
9. Narang Beverages
10. Aquasure
11. Kingfisher
12. Qua, Narang Group
13. Oxyrich, Manikchand
14. Rail Neer, IRCTC
15. Tata Water Plus
16. Pure Life, Nestle
17. McDowell's No. 1
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