MarTech Top Voice: Jonathan Hunt on the Future of Media and Marketing

Posted 2025-02-28 09:46:48

In the rapidly evolving landscape of digital marketing and advertising, staying ahead of the curve is crucial. Recently, we had the opportunity to sit down with Jonathan Hunt, VP of Media at HubSpot, as part of our MarTech Top Voice interview series. Jonathan shared his insights on the current state of marketing, HubSpot’s innovative media strategies, and how AI is transforming the industry.

Jonathan Hunt’s Journey in Marketing

With over 15 years of experience at the intersection of content and marketing, Jonathan has worked with iconic brands like Vice Media, National Geographic, Complex, and Vox Media. Now, at HubSpot, he leads content, audience development, and monetization growth for their media network, which includes The Hustle and numerous other media assets.

HubSpot’s Media Strategy for 2025

Jonathan highlighted that 2025 will be about expanding HubSpot’s media strategy, focusing on channels with the greatest audience and monetization opportunities — video, creator partnerships, and newsletters. He emphasized the significant growth in video content, with an 80% increase in views and leads in 2024. For 2025, HubSpot plans to scale video production further, launch new channels, and enhance AI-driven personalization.

Key Takeaways

· Video Dominance: Video is becoming HubSpot’s largest and fastest-growing content format, with plans to increase output and experiment with new formats.

· Creator Partnerships: These partnerships are a cost-efficient way to reach new audiences and align with trusted voices in various fields.

· AI Integration: AI is playing a crucial role in optimizing content and offer personalization across channels.

Read the Full Interview

To dive deeper into Jonathan’s vision for the future of media and how HubSpot is innovating in the digital landscape, head over to MarketingTechGInsights to read the full interview.