In 2020, the global gross gaming revenue (GGR) for the social casino segment reached $6.2 bn. By 2026, this is expected to rise to $7.5bn annually. Today, online casino gaming, and especially online slots, are getting extremely popular thanks to the worldwide mobile usage and technology leverage.
In this article, we will focus on social online slots and not gambling experiences.
There is no withdrawal feature in social gaming, which distinguishes it from gambling. You only play to have fun and gain experience. If there is no reward, what makes social online casino slots so popular? Keep reading to find out the answer.
Online slots are extremely captivating despite being a very simple game. They fully replicate the traditional slots machines except for the fact that these are online slots. And like any online video game, they have their own advantages and disadvantages.
Casino architects and designers study very closely how people think, feel, and behave. Millions of dollars are being invested in learning about human psychology, but more importantly, the psychology of a gambler or a risk taker. Having that knowledge, casino owners are able to create an environment in which people are willing to play for long hours and come back for more when they are done.
However, what works in the actual casino such as music, design, style, and atmosphere cannot be simply transferred to online slots. Nevertheless, there is one core element that remains unchanged. And that is the process. A dedicated slot game development company can effectively adapt this process to create engaging and immersive online slot experiences.
It's all about the anticipation. The moment of waiting for the reward while the reels are spinning is what makes it addictive.
Ninety percent of gambling is anticipation. In the online world, the principle is the same.
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Apart from the process, it’s also about the gaming elements and features that make slots so entertaining and great.
The masters that make people come back for more are actually the game designers who implement a variety of techniques, triggers, and approaches to make people stay in the game for longer and spend more money to get any competitive advantage in the virtual slot machine.
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