Marketing Automation Market by Trend, Share, Size and Streamline
The Global Marketing Automation Market size is projected to reach a CAGR of 12.9% from 2023-2030.
Marketing automation is a technology that helps companies in building better customer engagement campaigns, by eliminating repetitive tasks and helping the marketing department to focus on other critical aspects. The technology facilitates lead generation management, customer lifecycle marketing, and customer retention, among others.
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Growth in the number of marketing channels indicates an increase in the volume of data and content generated by users. This increases the possibility of reaching the right customer successfully by understanding the customer’s brand preference. An increase in the number of marketing channels through which marketers can communicate with their customers, easily, has taken the marketing automation market to another level.
Recent Developments
In February 2022, Adobe added mobile marketing personalization capabilities to journey optimizer that enables users to better engage their customers on smartphones. The seven capabilities include Message Designer, with which users can design personalized email, push notifications, and in-app messages from one console for customers on mobile devices; personalized app experiences, which consider app usage and other factors; and unified customer profiles, which drive analytics in workflows.
In December 2021, with the Dynamics 365 Marketing December 2021 update, the user can create journey branches based on any attribute, track unsubscribed users in real-time marketing insights, and manage Microsoft Teams meeting options from the Dynamics 365 Marketing app. The update also includes general performance upgrades and bug fixes.
Prominent Players
- Microsoft Corporation
- IBM Corporation (Silverpop)
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Systems Incorporated (Marketo Inc.).
- HubSpot
- Keap
- Thryv
- Sendinblue
- Teradata
- SAS
- ActiveCampaign
- Act-On Software
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Europe to Dominate the Market
Asia Pacific's marketing automation software market is expected to grow significantly over the forecast period, due to increased marketing investment by most regional end-user verticals, coupled with an ever-growing social media penetration. This makes the region a lucrative hub for the studied market.
The growing adoption of SaaS cloud services, increasing demand for data integration services, and expanding 5G network coverage are some of the significant factors that the market studied is estimated to have a massive scope in the region.
Marketing Automation Market Segmentation:
On the basis of component
· Software
· Services
On the basis of the application
· Campaign Management
· Email Marketing
· Lead Nurturing and Lead Scoring
· Social Media Marketing
· Inbound Marketing
On the basis of the deployment mode
· On-premises
· Cloud
On the basis of organization size
· Small and Medium-Sized Enterprises
· Large Enterprises
On the basis of vertical
· BFSI
· IT and Telecom
· Travel and Hospitality
· Healthcare and Lifesciences
· Retail and Consumer Goods
· Education
· Media and Entertainment
· Manufacturing
Based on region:
· Asia Pacific
· North America
· Europe
· South America
· Middle East & Africa
The Report helps to identify the opportunities in Global Regions:
· North America (the United States, Canada, and Mexico)
· Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
· Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia (Indonesia, Thailand, Philippines, Malaysia, and Vietnam))
· South America (Brazil etc.)
· The Middle East and Africa (North Africa and GCC Countries)
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Frequently Asked Questions
· What are the years considered to study Marketing Automation Market?
· What is the compound annual growth rate (CAGR) of the Marketing Automation Market?
· Which region holds the largest market share in Marketing Automation Market?
· Which region is the fastest growing region in Marketing Automation Market?
· Who are the major players in Marketing Automation Market?
In addition to the market data for Marketing Automation Market, Delvens offers client-centric report and customized according to the company’s specific demand and requirement.
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