Traditional Toys And Games Market is driven by growing children's entertainment industry
The Traditional Toys and Games Market includes a wide range of classic toys and activities that promote learning, development, and fun for children. Some of the most popular traditional toys and games include board games, construction toys, arts and crafts kits, dolls and action figures, vehicles, plush toys, and educational toys that help develop logical reasoning, problem-solving, and fine motor skills through play. These time-tested toys require imagination rather than batteries and screens, providing wholesome entertainment options for kids.
The global Traditional Toys and Games Market is estimated to be valued at USD 9.63 Bn in 2025 and is expected to exhibit a CAGR of 3.4% over the forecast period 2025 to 2032.
Key Takeaways
Key players operating in the traditional toys and games are Dream International, Hasbro, The LEGO Group, Mattel, Ravensburger, Tomy, and Sanrio.
Growing demand: The Traditional Toys and Games Market Size is growing due to increasing awareness among parents about the benefits of engaging kids in offline activities. Toy making, crafts, puzzles, board games encourage development of cognitive skills, teamwork, and creative thinking in children.
Global expansion: Leading toy manufacturers are expanding their product lines to include traditional games and building construction toys to leverage the rising demand. They are also focusing on global markets like Asia Pacific and Middle East & Africa for next wave of growth.
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