Organic Search vs. Paid Search: What's the Difference?
Your business has a professional website with a clear call to action, but how do you attract customers? To attract web traffic through search engine marketing, you can choose from two main categories.
Category 1: Paid Search, also known as Search Engine Marketing (SEM) and Pay Per Click (PPC).
Category 2: Organic Search Engine Optimization (SEO), which uses conventional strategies such as blog posts, web pages, and videos to appear in search results.
Simplified paid search produces results faster, but requires ongoing financial investment. It can take SEO several months to find potential customers. However, once you rank for a keyword, SEO generates traffic for months or years.
Most marketers recommend using both organic Search Engine Optimization and paid SEO – integrated and strategically aligned. Many business owners work with Creation Infoways, an agency expert in paid search and organic SEO, to ensure both strategies work in harmony.
But what is the difference between Organic Search vs Paid Search? Let’s explore!
What is paid search advertising?
Paid search, SEM, and PPC all refer to paid search advertising. The biggest player in SEM is Google, which currently captures 92 percent of web traffic worldwide.
When customers search online, paid search ads appear at the top of the results. Users click on the link or call from their mobile phone.
Advertisers pay either cost per click (CPC) or cost per thousand impressions (CPM).
Running a Google Ads campaign does not help improve your SEO rankings, despite some claims to the contrary. However, paid search advertising can help expand your reach and attract quality leads online.
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