The OTC Multivitamins and Minerals Supplements Market in EMEA: Consumer Preferences, Innovations, and Market Outlook
The Europe, Middle East and India OTC multivitamins and minerals supplements market size is expected to reach USD 20.64 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 11.9% from 2025 to 2030. Rising expenditure by sports nutrition market players on in-store promotions and advertising features is expected to promote the accessibility and popularity of multivitamins and minerals supplements over the next eight years in the concerned regions.
Growing consumer awareness regarding the benefits of a nutritious and healthy diet and overall wellness has led to the robust growth of the OTC multivitamin and minerals supplements industry. Gym workouts and other fitness activities are becoming a part of the daily routine of the younger generation across these countries, which demand necessary health supplements, thereby helping the industry grow. These supplements are believed to impart exceptional health benefits necessary for maintaining good vision, normal appetite, healthy skin, red blood cell formation, and nervous system.
Increasing geriatric population, food innovation, changing lifestyle, rising healthcare costs, medical discoveries, and suppositions regarding the higher prices of the products have facilitated the demand for OTC multivitamins and minerals supplements. Moreover, the consumption of these supplements can reduce total and low-density lipoprotein (LDL) cholesterol, thus reducing the problems related to coronary heart disease.
The outbreak of the COVID-19 pandemic has created strong awareness regarding the importance of immunity and immunity-boosting products, which is anticipated to fuel the industry growth even further. The rising availability of the product in the form of gummies and lollipop induced with novel flavors is projected to drive the demand for multivitamins and mineral supplements among children.
Europe, Middle East And India (EMEI) OTC Multivitamins & Minerals Supplements Market Report Highlights
- Based on ingredients, multivitamins dominated the market with a revenue share of 78.5% in 2024. This is attributed to the growing cases of vitamin deficiencies in numerous regions, rapid lifestyle changes, and increasing urbanization
- OTC multivitamins and mineral supplements tablets held the largest revenue share of the Europe, Middle East & India OTC multivitamins & minerals supplements industry in 2024.
- The adults segment held the largest revenue share of the Europe, Middle East & India OTC multivitamins and minerals supplements market in 2024.
- Mergers & acquisitions, expansions, and joint ventures are a few strategies implemented by the market players. For instance, in August 2020, OptiBiotix, a U.K.-based nutritional ingredients manufacturer, launched a functional fiber and mineral blend called WellBiome. The introduction of this mineral blend comprising of fructooligosaccharides, glucomannan, and chromium was aimed at expanding the company’s health and wellness portfolio
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EMEI OTC Multivitamins & Minerals Supplements Market Segmentation
Grand View Research has segmented the Europe, Middle East & India OTC multivitamins and minerals supplements market based on ingredient, form, functionality, end use and region:
Europe, Middle East & India OTC Multivitamins And Minerals Supplements Ingredient Outlook (Revenue, USD Million, 2018 - 2030)
- Multivitamins
- Vitamin A
- Vitamin C
- Vitamin D
- Vitamin E
- Vitamin K
- Vitamin B
- Thiamine
- Riboflavin
- Niacin
- Pantothenic Acid
- Biotin
- B6
- B12
- Folate
- Minerals
- Iodine
- Calcium
- Magnesium
- Potassium
- Selenium
- Manganese
- Molybdenum
- Phosphorus
- Sodium
- Chloride
- Zinc
- Iron
- Copper
Europe, Middle East & India OTC Multivitamins And Minerals SupplementsForm Outlook (Revenue, USD Million, 2018 - 2030)
- Powder
- Tablets
- Capsules
- Softgels
- Gummies
- Liquid
- Others
Europe, Middle East & India OTC Multivitamins And Minerals SupplementsFunctionality Outlook (Revenue, USD Million, 2018 - 2030)
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-Cancer
- Others
Europe, Middle East & India OTC Multivitamins And Minerals SupplementsEnd Use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Geriatric
- Pregnant Women
- Children
- Infants
Europe, Middle East & India OTC Multivitamins And Minerals SupplementsRegional Outlook (Revenue, USD Million, 2018 - 2030)
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Netherlands
- Switzerland
- Austria
- Middle East
- Saudi Arabia
- Turkey
- Egypt
- UAE
- Bahrain
- Oman
- Kuwait
- India
Key Players in Europe, Middle East & India OTC Multivitamins And Minerals Supplements Market
- Amway Corp.
- Abbott
- Bayer AG
- Glanbia PLC
- GSK plc.
- Herbalife International of America, Inc.
- NU SKIN
- NOW Foods
- Bionova
- Bright Lifecare Private Limited
- Sun Pharmaceutical Industries Ltd.
- Nature's Sunshine Products, Inc.
- Nutra Essential OTC (Farmalider)
- Nature's Bounty
- Arkopharma
Order a free sample PDF of the Europe, Middle East & India OTC Multivitamins And Minerals Supplements Market Intelligence Study, published by Grand View Research.
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