Do you know which the second most visited website in the world is?

The first one is easy is Google. But what about the second?

Facebook? No, nothing like that! The second most visited website in the world is YouTube. That's right.

Bonus: make your team achieve high sales performance with our CRM platform

Agendor is a CRM and business management platform that works as a control panel and personal assistant for B2B sales teams. 

The platform for watching and uploading videos currently has no less than 1.9 billion active users per month.

Yeah, it's really worth using this incredible mass of people to try to make sales, don't you think?

But how to sell on YouTube if you have a B2B business? Want to know the answer to this and other questions? So, check out this text!

Want to know how to sell on YouTube? You'll soon see several tips, but first, check out this video on how to sell through the LinkedIn social network:

 

How to sell on YouTube using content marketing

Have you ever heard of content marketing? This is a digital marketing strategy for attracting customers, in which content of interest to your target audience is created on the internet. The objective is to attract these users to a blog, where the contents are published, usually in the form of texts.

But why not use video content for the same purpose?

Here's a step-by-step guide on how to sell on YouTube using content marketing, in partnership with your blog.

  1. Define your ideal customer profile

Creating videos is neither quick nor easy. Therefore, you won't get a very large amount quickly.

Thus, it is necessary to define a specific target audience, a market share with certain characteristics and needs that your company can meet. You can discover this profile by analyzing your own current customers.

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Use Pareto's rule and determine the characteristics (size, region, industry, sales, etc.) of the 20% of your customers responsible for 80% of your profit.

That way, you'll be able to focus on your video production, being able to do a smaller amount, but directed to the right companies and people.

  1. Find the most used keywords in internet searches by this audience

Now, with the help of digital marketing tools such as Google Analytics, for example, find out which keywords are most used by buyers and executives of those companies that interest you.

  1. Create videos based on these themes

Very well, if you know what the profile of your target audience searches on the internet, create videos that fit these searches and, at the same time, have to do with the solutions your company offers.

But remember: these videos have to be relevant and informative, not advertisements and promotions.

Yes, you can also make institutional videos, tutorials on how to use your products and services, success stories and others. But they cannot be the focus of your production. Use a ratio of 20 or 30% of videos of this type at most.

  1. Careful production

Good video production is not easy to do. And there's no way to sell on YouTube using videos with amateurish characteristics and poorly produced.

Therefore, the ideal is to learn all the details of how to create these videos with quality, from lighting to editing, passing through the script. It may even be necessary to hire a video production company.

  1. Correctly fill in the descriptions and tags

Your video must have a title, a description field (with details about it), and tags. Use the keyword that inspired the creation of the video in all of these places.

This way, it will be much easier for your video to be found when someone is looking for these subjects on the internet.

  1. Link to your sales pages, lead capture and your blog

Your videos must be created to complement your blog content or vice versa. So, put links on both media redirecting each other. In fact, you can think of complementary strategies on how to sell online, specifically how to sell on social media. Also share your videos on Facebook and place calls for them on Integra.

Also, to convert leads and sales, don't forget to put links in the video description to lead capture pages with forms and also to your sales pages, depending on the type of video content.

It's important to remember that your videos can make excellent companion material for sellers. As such, they can be used in emails and on Whastapp whenever a salesperson thinks their content is relevant to help reason with a customer, negotiate or close a sale.

  1. Feed your CRM with users who subscribe to your channel

As people subscribe to your YouTube channel, you can put their emails and names into your CRM as well as your content marketing tool.

Thus, you will be able to better direct your communication efforts with them, sending more materials via e-mail and developing a relationship until, at a certain point, you can contact them via phone or e-mail to arrange a visit to present your business.

So, in summary: Use YouTube video content to attract customers with the right profile for your business, then develop a growing relationship, to the point of closing a sale.

 

Source: PropertyNews

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