In the rapidly expanding Indian FMCG sector, the soft drink industry is one of the most lucrative and fastest-moving segments. Among the new entrants creating a major splash is the legendary Campa Cola brand. A household name in the 1970s and 1980s, Campa Cola has made a comeback under the strategic resurrection of Reliance Consumer Products Ltd., a Reliance Retail subsidiary. This re-launch...
The Indian soft drink industry has been growing at a phenomenal rate during the past decade, and with increasing temperatures and alterations in lifestyle, the market for soft drinks keeps on escalating. Of the front runners for this industry revival is Campa Cola, a brand that awakens memories and national pride. With its recent resurgence under the command of Reliance Retail, Campa Cola has...
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