𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝗮𝘀𝘁 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗔𝘄𝗮𝗿𝗲

Shopping used to be a once or twice a year event. The last decade or so has transformed this trend and made it into a more regular post-payday event. Numerous stores offer discounts yearlong, enabling people to indulge in fashionable clothes as often as they can. The penetration of the Internet and smartphones and tablets, have catapulted the spending culture to new heights. Apparel companies are offering clothing discounts on their and common shopping apps.

Seasonal sales and end off season sales are encouraging the shopping culture, as they make branded clothes, shoes, and accessories affordable. Quick and overnight delivery services encourage the shopping hobby. This is where fast fashion comes into the picture.