What Is a Wholesaler and Why Do Retailers Need Them?

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2025-07-01 15:22:13 -

1. Definition and Role of a WholesalerA wholesaler is a person or business that buys goods in large quantities directly from manufacturers or distributors and sells them in smaller amounts to retailers, professional users, or other businesses. Wholesalers operate within the business-to-business (B2B) segment of the market and act as an essential bridge between the producers of goods and the...

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